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Top 10 Marketing mistakes to avoid

After 10 years of working in this industry, we have had the privilege of interviewing hundreds if not thousands of companies from startups to prestigious established firms. We had the…

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Email Marketing: 100 Million Emails

A study of over 100 million emails found that “Transactional Emails” (those sent to one person as a result of an action triggered by that person) have a click rate…

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The Email Marketing X-Factor

Email marketing (newsletters, nurture campaigns, the occasional notifications about products, services, promotions, etc.) keeps your business on the minds of your customers and generates leads and sales. Nurture campaigns can…

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What Is Retargeting or Remarketing?

Instead of simply posting ads to a general pool of potential customers, a marketing company can deliver the ad to someone who they know has an interest in a particular type of product.
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