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Digital Marketing News: 57 Percent of Search Traffic is Now Mobile

Google CEO, Eric Schmidt, boldly predicted the mobile-first phenomenon back in 2010—and he was right. Just in the past few years, it has become clear to those following digital marketing news that mobile technology has indeed changed the way individuals share and receive information. This transition means that industries relying on specific types of online marketing channels need to be aware of these changes and the impact it has on their website traffic.

Research from BrightEdge confirms the upswing in mobile trends, reporting that 57 percent of all search traffic goes through mobile phones and tablet devices today. The shift towards mobile is likely attributed to users having immediate access to questions, can find physical proximal resources with ease and buy with the touch of a button.

The Shift in SEO Optimization and Search Engine Result Pages

Some of the most popular types of online marketing are SEO strategies, social media, network marketing and pay-per click campaigns. However, the rise in mobile connectivity has also altered how SEO keyword results show up in the most popular SERP’s depending on the type of device used, according to BrightEdge. Their study indicated that 79 percent of keywords ranked in different positions on mobile devices versus traditional computers—even with 47 percent of the keywords currently ranking in the top 20 positions.

Staying Relevant in the Changing Digital Marketing World

Experts advise site owners to continually assess where traffic is coming from and to optimize their strategies accordingly to optimize for both device channels. If mobile technology is the bulk of your visitors, you’ll want to optimize those aspects before desktop updates. Within mobile technology, a faster and more user-friendly interface can increase conversion and click-through rates to boost traffic and sales.

However, there’s no need to miss out on new opportunities with an experienced team on your side. If you want to learn more about increasing your mobile traffic and organic search rates, contact our digital marketing agency in Miami.