Digital marketing is an entire part of your business that is essential to continued growth and company success. Unfortunately, many companies find it difficult to manage an in-house marketing team to handle related tasks.
For this reason, companies often choose to hire a digital marketing agency to handle their advertising and brand exposure, specifically across digital platforms. While some companies might be hesitant, there are many benefits to outsourcing marketing tasks.
Having a team hired by the company, and who work as company employees can be great, but it ultimately costs money. These employees would need to each be paid a salary, as well as any benefits that come with the job. These costs can amount to a sizable yearly budget allocation, which can put a strain on other parts of the business. Hiring an outside marketing agency makes more financial sense because you usually pay a single flat-rate fee for their services. Typically these agencies offer packages or services which a company chooses, and the rate for these services remains static. The agency then assigns specialists who manage and execute all of your projects, which reduces your costs.
Hiring a single marketer who may have experience in only one or two areas, or maybe none at all isn’t as beneficial as having a team of diverse marketing professionals. The members of the marketing team may offer exclusive insights into the various areas of marketing and thus allow for a larger collective of expertise to be gained. One member might know that it takes at most 0.05 seconds for a user to form an opinion about a website, and realize that your website is lacking. Another one might have experience with display ads and can help get your brand on people’s screens. These agencies most likely have experience working with similar companies as well, or in similar industries, and can apply that knowledge to your projects. This means they can implement an assortment of marketing tactics and ideas that are directly beneficial to your company.
You could be the one of the best in the business, an industry prodigy with an uncanny knack for business problem solving, yet you could fall short in the creativity department. That’s when hiring an agency can be incredibly beneficial. They can handle the creative aspects of advertising and brand awareness while you manage the company. It’s a symbiotic relationship that both sides benefit from, especially you.
So if you’re cautious about hiring an outside marketing agency, you shouldn’t be. They provide all of the necessary experience and skill to ensure that your company is well taken care of.
If you’d like to discuss more about what a digital marketing agency can do for you, give us a call today.