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SEO is referred to as “organic” or “natural” lead generation. It is a measurable process that is used to increase the quality and quantity of traffic to your website through unpaid search engines. SEO drives traffic, improves rankings, and can increase awareness from the way other websites link to your page, to the content that is used on your site.

How it works:
Search engines deliver results on search engine pages that are not only high in quality but also relevant to what searchers might be looking for. In order to achieve this, search engines scan different websites to understand what the site is all about. This helps them deliver relevant results to those who are searching for certain topics or keywords. Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on Google.

SEO in marketing focuses on gaining the first rank on the first page of Google through organic (non-paid) search engines. This traffic is known as organic traffic.
It is about helping your customers find your business from among a thousand other companies. It also involves making certain changes to your website and content that makes your site appear more attractive to search engines in hopes that search engines will display your website as a top result on the search engine results page.

SEO is essential in digital marketing because it increases brand awareness and site usability. Getting your website to rank on the top position on Google means that it will ultimately get a high number of impressions or views- meaning the more visible your site is, the higher in brand awareness your business will have. Being on top of search engine pages for your targeted keywords will also allow users to associate your brand with those same keywords, increasing the trustworthiness of your brand.

SEO will make your website easier for search engines and users to navigate since it rearranges your site’s links and architecture, making it easier to find. This simplifies the process of finding information on your site and makes it easier for search engines to maneuver your site for relevant pages.

The difference between  SEO and PPC is that SEO is a free strategy of driving visitors to your site and you can get first page positions if your website is optimized correctly for search engines. PPC is paid promotion of your site content and the amount you pay will determine how many people click on your ad. You can get your ad on the first page of Google by paying a higher cost per click.

Programmatic marketing is the opportunity of implementing an automated set of business rules to efficiently target your most valuable customers with personalized ads. The automation allows marketers to decrease delays induced by a human chain link in the process in order to be more reactive. An efficient targeting will eliminate wasted impressions and clicks –  only showing ads to users who have intent, and likely to take the desired action.

Not necessarily. You need to use both PPC and SEO as part of your internet marketing campaign. Ideally, you’ll want both SEO and a well-structured PPC campaign to lead to the best results for your business. You will start seeing more leads and clicks coming in – ensuring that your business is making money while your site is being optimized so that in a few months it will start ranking higher and higher.

SEO, or search engine optimization, is simply a component of search engine marketing. SEO is about optimizing your website to obtain better rankings in the search results for free. An optimized website is more easily understood by the Search engine crawlers, therefore increasing the chances of ranking higher in SERPS. SEM, or search engine marketing, goes beyond SEO. SEM includes SEO as well as other search marketing tactics.  It is considered internet marketing that increases a site’s visibility through organic search engines results and involves other methods that can get you more search engine visitors such as SMM (social media marketing) and PPC advertising.

SMM, or social media marketing, refers to organic and paid digital marketing efforts used to generate traffic on social media platforms including but not limited to Instagram, Facebook, and Twitter. Social media is the nerve center of business and brand engagement for large subsets of the population and if you don’t have a social media page set up for your business, you’re already falling behind. Having multiple social media accounts on the right networks is even better and almost necessary for digital marketing efforts in the current marketplace.  Moreover, paid social media campaigns have become immensely effective, rivaling the similar efforts made on search engines.

Close the battle between SEO VS. SMM! Thinking that one is better than the other is only a myth. With over 3.5 billion internet users, you simply can’t rely on only one digital marketing technique. Businesses that focus on SEO without SMM lack a potential number of audience that can be attracted to their websites. But if you work with both of these strategies side by side, your new business will be able to reach out to almost all internet users. And if you are thinking about working with only one digital marketing strategy, make a plan for the other one and witness your numbers multiply.

SEO PR is an integration of providing content for the media, writing press releases, marketing papers and marketing strategies for SEO purposes in order to generate leads and traffic to your website. Proactive outreach and well-written content are a crucial part of your SEO success- and no one is better versed in these areas than the PR pros themselves. And today, SEO and PR are blending their skills and working collectively in the development of content management and content calendars since content itself has become the glue binding SEO and PR together.

PageRank is an algorithm that evaluates the quantity and quality of links to a website and helps it determine a relative score of the page’s authority and importance. The purpose is to list websites from the most significant to the least significant, reflecting on a search engine results page when a keyword search occurs. This process involves PageRank  SEO analyzing the links to a particular web page. If a web page has a variety of links from other large websites that are also ranking high, then the original web page will be given a high ranking. Remember that where the links are coming from is just as important as the number of links to any particular web page.

SEO and PR companies can work together to achieve tremendous results for marketing and brand reputation. By combining these two types of collaborations, you can gain an advantage in the competition. For example, SEO specializes in identifying hot topics and trending keywords, and by providing this information to the PR department, they can provide stories that are effectively utilizing those specific topics and keywords. Focusing on creating content that is trending will allow your search rankings to be increased further- helping increase your click-through rate. So try using SEO and PR as part of a comprehensive brand communications strategy to gain new clients, and watch your business flourish.

AIDA stands for Attention, Interest, Desire, and Action. AIDA is a process used by marketers to attract potential buyers to make a purchase. The attention portion is designed to give prospects a reason to take notice. Methods can include asking a thought-provoking question or presenting visual elements with sudden motions or loud colors. The purpose is to give prospects a reason for wanting to learn more. The next step is maintaining interest in your product or service. Consider a demonstration or illustration that can aid the recipients further identify with your services and makes them want to seek solutions. In the desire stage, the objective is to show your prospects how the product or service can solve their problem. Explain the features, related benefits, and demonstrate how the benefits fulfill the need. Once you’ve created a desire to make a purchase, the last step is to persuade the prospect to take immediate action. Consider a specific call to action such as providing a phone number or a website visit for easy and clear next steps towards making their fianl purchase.

Behavioral retargeting- commonly referred to as “retargeting” or “re-marketing”- is
a form of online targeted advertising by which online advertising is targeted to  individuals based on their browsing habits. Behavioral retargeting takes a person’s browsing history, and pairs it with the ability to show relevant ads everywhere your tracked user goes. For example, if you know which specific websites prospects are visiting, then you can leverage the traffic to that website and place your ads directly in front of your target market throughout the web until they are ready to make a purchase!

Google Adwords retargeting is a form of online advertising that allows websites to show targeted ads to users who have previously visited a site before. Once a user has interacted with your brand on Google, you can create a range of customized lists for AdWords to achieve your retargeting goals. AdWords will get in touch by positioning your offerings in front of potential buyers at the right time and in the right place. Perhaps someone has added an item to their shopping cart on an e-commerce site but didn’t make the final purchase. AdWords can then remind them of their dream item by showing your ad for the product they selected. If they did make a  purchase, you can then show them ads for a product that pairs well with what they’ve already bought. You are attempting to solidify and reconnect a relationship to nurture ongoing engagement.

If you didn’t know, people are busier than ever these days, and in times like this you want to make sure you are staying in your customers top-of-mind. Maybe with an ad that says, “Hey, remember me? Come check us out again.” That is called retargeting, also known as re-marketing. With the Facebook Pixel, you can optimize, measure, and build audiences for your ad campaigns so that when someone takes an action on your website, such as purchasing something, the Facebook pixel is triggered and will report this. This will allow you to know when customers take actions after seeing one of your Facebook ads. When more and more conversions happen on your website, Facebook retargeting pixel can serve dynamic ads to audiences who take actions that indicate they’re interested in your products and services thus giving you a great opportunity on Facebook to retarget a vast amount of people.

Organic traffic value is the assessed monthly cost of paid traffic from all the keywords a website is ranking for whenever paid by means of PPC. The term “organic traffic” is used for referring to all the visitors that land on your website as a result of unpaid, or “organic” search results. Visitors who are considered organic find your website after using a search engine such as Google- so they are not referred by any other website. SEO, or search engine optimization, is the branch of online marketing that focuses on improving organic traffic. Another strategy used to increase the organic traffic to your website is publishing relevant and quality content on your blogs regularly.

Say goodbye to the days of short-form content – those bite-sized posts of less than 600 words because in 2019, the best blog length is at least 1,750 words. According to many studies done over the last 10 years, Google’s algorithm prefers more content when going against shorter content posts- helping blog posts with at least 1,000 words or more get higher levels of shares and links- particularly when the content dealt with research and fact-finding. Research found that over 85% of the content online does not reach the 1,000 word thresh-hold, meaning that it will be easy for you to rank well if you can surpass this high-water mark. But remember, high quality material is more critical than the quantity. People will invest in you because of the quality of your content, not just the quantity.

You need SEO services in order to take your brand to the next level. When people search your website or what you offer you want your business to appear as high-quality as possible in order to ultimately help you make your website more visible. The goal of SEO is to establish a strong foundation for a well designed website with a clean, effective user experience that is easily discovered in Google due to the credibility and trust of the brand. Remember that your target customer is more than likely to search for a product/service multiple times before making a final purchase- and the more visible you are, the more established your brand will be. SEO services will also improve your credibility. If Google says that your business is relevant, trustworthy, and high-quality, then the customer will view your business as such. It is human nature considering companies ranked high in Google as the most credible than compared to other companies who aren’t. That is why SEO is very vital- to ensure your business’s reputation and success.

Yes, SEO does matter- A lot. Without SEO, your business will not have any online presence, and you should know by now that your online presence is extremely important and you should constantly be paying attention to it. If you don’t optimize your website for search engines, you instantly risk losing potential customers to your competitors since their websites will appear higher in Google compared to yours. Think about how many times you search Google in order to find out which local restaurants have the best tacos or where you can get new shoes at a reasonable price. When people search for information that relates to the products and services you offer, you want to make sure that you are showing up, and ideally, you want to show up prominently. Research shows that 60% of traffic from Google searches go to websites that appear in the first three search results. So if you want to increase awareness to your business, SEO is always the right answer.

Consider SEO like going to the gym. You skip a few days, even weeks and you won’t notice an immediate difference in your physique. But stop going completely and you will find that you are no longer in as good of shape as you once were and your performance has decreased. SEO requires attention constantly, and when you stop SEO you will notice a drop in your traffic and in your rankings. Maybe not in the first few months, but eventually it will catch up. It does not matter whether you’ve hired an SEO agency or simply taking care of doing SEO by yourself, there is simply no way around it. Once you stop SEO your website will no longer be optimized and can cause you to lose a great deal of prospects. It is a necessity for any business that is looking to be successful online and should be considered an unavoidable part of your business’s monthly expenses so that you can ensure a high quality, trust worthy and visible online presence.

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