If you’re looking at internet marketing search firms with the intention to hire, you’ve probably got an idea of what you’re seeking: some features to ensure they have, preconceived notions about the company, and expectations for them.
You want to hire them to do SEO (Search Engine Optimization), SEM (Seach Engine Marketing), and web design for your organization. So you expect them to look the part, right?
Well, the truth is that a few of those preconceived notions can actually lead you astray. Here’s how:
The Firm’s Website
A company that does internet marketing for a living should be expected to have a nice-looking website. It’s the online brand, what you look for when you’re searching online. Around 48% of people cited a website’s design as the number one factor in deciding the credibility of a business. Surely a master of web design and internet marketing has a great concept?
Well, yes. If you’re looking to hire a search engine optimization company that also takes care of your web design needs, you should probably worry about their own website. But if you only want SEO or internet marketing search firms, don’t worry about it. Some of the best firms have decent, but not amazing, websites.
#1 In Your Area
The truth is that even if they’re the number one firm in the area, that doesn’t mean they’re the best company around or even the best in your geographic area. It could be that they’re an older company or have an older domain name. It doesn’t mean that they’re the top SEO branders in the world, just that Google puts a lot of weight in those categories. You should still do your research, and get a consultation.
Large Company With Large Profits
Yes, the internet marketing search firms you find could be million dollar companies, but it could because they form the right partnerships. It might not be because of their skills with SEO. Bigger is not always better, keep in mind. The best firm for you might be a team of one or a team of twenty. Don’t write off either automatically.
You wouldn’t hire someone just because they know a lot of people, speaks really well or look good. That doesn’t have anything to do with the job you want to be done.
Figure out what you need doing, first, then approach companies with that need in mind. You might not need a Fortune 500 company for your work, just a small branding agency that can accomplish everything you want, for a fraction of the price.
If you have any questions about finding the best internet marketing search firms for you, or just SEO in general, contact us. We’ll be happy to help.