If you’re running a local business you likely have a good base of loyal customers that you see on the regular. These are people who know you and your brand and trust that you’ll give them the great service you always have. But like countless other local business owners, you also probably want to reach out and tap into the larger market.
And that’s where local business marketing strategies begin to come into play.
You might have tried fliers, word of mouth, or events to draw attention to your business, and they might have all had some degree of success. But if you want to draw the truly big crowds, you need to have an online presence that goes beyond your customers’ local searches.
Local SEO (search engine optimization) is key to driving a good internet marketing campaign. Local business marketing in the modern age starts and ends with the internet. And you need to make every online marketing effort count, as 72% of marketers believe. Creating relevant content is the most effective marketing strategy for SEO.
Now, to get the attention your business needs you need to keep a few things in mind:
You should always ask your customers, both new and old, to review your business through a survey or a rating system. Somewhere around 88% of customers trust online reviews as much as they trust a personal recommendation. The better the reviews, the more likely the customer will purchase from you. Some ways to get these reviews are to make sure you have a profile on many websites relevant to your industry. Places like Facebook, Yelp, Google Local, and LinkedIn can all be invaluable resources.
The User Experience
When it comes to building an online presence, you should make sure that you focus on the best possible experience to the user instead of focusing on getting all your products in front of them. Make sure that the website you’re showing them is well designed, easy to navigate, and can be used on a multitude of devices. In today’s digital age, you need to make sure that you can be easily read and navigated on a mobile phone, tablet, and laptop. Especially mobile phones, as 50% of phone users have it as their primary internet device.
Content Is King
It’s a cliche, but it rings true for any SEO marketer. Content is the driving force of every SEO campaign and every website. You want to make sure yours is the best in the business, and better than your competition. Look at your competitors, see what they’re doing, and do it better. You can reach out to search engine optimization firms for details and assistance in this regard, too.
The better your content, the higher you rank, and the more visitors you’ll get.
These are just some of the many tips out there for local business marketing strategies on the internet. There are a lot more! As long as you keep these three things in mind, you’ll have a solid foundation to build on for the future.
If you have any questions about local business marketing, SEO, or web design, don’t hesitate to reach out. Our team of SEO experts is waiting in the wings to answer all of your questions and get your business ranking.