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SEARCH ENGINE WARS

Reportedly, Bing has been caught “stealing” the results that appear on Google’s search page. They’ve used these results in their own algorithm to essentially copy what Google is doing. Google…

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ADVERTISING TREND: RETARGETING

Have you ever gone to a website, looked at a product, left the site and then noticed ads for the product following you on other sites? That’s retargeting! An invisible…

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Mobile search vs. Desktop Search

In the early days of PPC, advertisers put a great deal of thought into the mindset of the end users, focusing on keywords, ads, targeting and so on but always…

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