Who are they? At Morelia Gourmet Paletas, they believe simple things can be turned into extraordinary ones. It all began with 3 friends who were passionate about ice cream. When they tried Mexican Paletas for the first time, they decided to embark on…
SEO & PR With the combination of social media integrated into our everyday lives and digital communications changing quickly, it is no surprise that Search Engine Optimization (SEO) and PR Services have gone through a far-reaching transformation. To the advantage…
One of the reasons Cyber Monday is so attractive to many shoppers is because it allows them to shop all of their favorite stores in a matter of minutes instead of hours. Instead of going from store to store and…
In 2006, CBS placed laser imprints of its logo and logos for some of its shows on 35 million eggs with slogans like “Crack the case on CBS” (for the show CSI) and “Scramble to win on CBS” (The Amazing Race). New Zealand clothing…
In past articles, we’ve talked about advertising on Facebook. Twitter, the other social media giant, recently announced their version of PPC called “Promoted Tweets.” The format is currently in beta testing with a select group of advertisers. To start your…
Reportedly, Bing has been caught “stealing” the results that appear on Google’s search page. They’ve used these results in their own algorithm to essentially copy what Google is doing. Google is still the Big Dog and light years ahead of…
Have you ever gone to a website, looked at a product, left the site and then noticed ads for the product following you on other sites? That’s retargeting! An invisible pixel is placed on select pages of a website so…
Absolutely! Many businesses already know that sending out an email to request a customer’s feedback on a recent purchase gives them valuable information about how they’re doing. A customer reviews and SEO program is a great tool for getting your…
In the early days of PPC, advertisers put a great deal of thought into the mindset of the end users, focusing on keywords, ads, targeting and so on but always envisioned customers searching from their desks. The customer’s mindset is…
As the buzz about social media endures, Facebook continues to make headlines almost daily. As we mentioned before, Facebook is a viable but very limited option for pay-per-click advertising as compared to the search engines and other Social Media Ads.…