Welcome to our new client: Rainforest Supply
Shopping for organic goods can be a challenge. You question if the food you are eating is truly organic and comes directly from the source. Ibis Studio's new client, Rainforest…
Morelia Gourmet Paletas chooses IBIS for their Digital Marketing Campaign
Who are they? At Morelia Gourmet Paletas, they believe simple things can be turned into extraordinary ones. It all began with 3 friends who were passionate about ice cream. When they tried…
The Advantages of combining SEO and PR Services
SEO & PR With the combination of social media integrated into our everyday lives and digital communications changing quickly, it is no surprise that Search Engine Optimization (SEO) and PR…
Cyber Monday is the New Black Friday: How Can You Benefit From It?
One of the reasons Cyber Monday is so attractive to many shoppers is because it allows them to shop all of their favorite stores in a matter of minutes instead…
Online Advertising: …Just about Everything Else is Fair Game
In 2006, CBS placed laser imprints of its logo and logos for some of its shows on 35 million eggs with slogans like “Crack the case on CBS” (for the show CSI) and…
Social Media News – Because It Just Keeps Coming
In past articles, we’ve talked about advertising on Facebook. Twitter, the other social media giant, recently announced their version of PPC called “Promoted Tweets.” The format is currently in beta…
SEARCH ENGINE WARS
Reportedly, Bing has been caught “stealing” the results that appear on Google’s search page. They’ve used these results in their own algorithm to essentially copy what Google is doing. Google…
ADVERTISING TREND: RETARGETING
Have you ever gone to a website, looked at a product, left the site and then noticed ads for the product following you on other sites? That’s retargeting! An invisible…
Is there a link between customer reviews and SEO?
Absolutely! Many businesses already know that sending out an email to request a customer’s feedback on a recent purchase gives them valuable information about how they’re doing. A customer reviews…
Mobile search vs. Desktop Search
In the early days of PPC, advertisers put a great deal of thought into the mindset of the end users, focusing on keywords, ads, targeting and so on but always…