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You got your start baking cookies and other goodies out of your kitchen and selling them at the local baked goods sale. Now your little home bakery is taking off and you're starting a legitimate business. You even have employees and a great new commercial kitchen. Unfortunately, you don't know much about marketing your business and you're unsure of what to do to promote it. So to help you spread the word about your delicious…

  Digital marketing is an entire part of your business that is essential to continued growth and company success. Unfortunately, many companies find it difficult to manage an in-house marketing team to handle related tasks. For this reason, companies often choose to hire a digital marketing agency to handle their advertising and brand exposure, specifically across digital platforms. While some companies might be hesitant, there are many benefits to outsourcing marketing tasks. Financially Sensible Having…

It's time to start improving your company no matter what industry you're in. If you had a rough start to the year in addition to a difficult 2017, it might be time to drastically switch up your business approach. Though some of these tips might sound obvious enough, there are plenty of business managers and organizations that could be doing so much better, but they are neglecting these important aspects. Here are a few essential…

Networking isn't a new topic, yet it's an important one. While networking using social media, websites, and other digital means can be beneficial, there is no true ability to connect with someone until you meet them face-to-face. Almost 50% of people with cellphones use them as their primary access to the internet -- they post to sites, send emails, surf the web, and more. This form of networking is mostly digital and thus restrictive. Events…

Any successful person will tell you that they can attribute much of that success to networking. Making professional, lasting relationships with people in your field as well as outside of it is essential to your growth. Surely you've scrolled the internet looking for articles on how to make professional contacts, and you might have even found a few tips that have been somewhat lucrative. Everyone has different experiences and strategies that have worked for them,…

There is no secret weapon when it comes to marketing your company. For most businesses, their success (or lack thereof) is contingent on what they believe works for them. That's the nitty-gritty unfortunate truth about marketing: there's no set way to go about it. Fortunately, that doesn't mean you should give up on promoting your business altogether. Now is the time for you to begin finding what strategies produce results and which ones are leaving…

Digital marketing is key in reaching the consumer masses, but one wrong step could brand you forever and not in the way you'd like. With the amount of internet traffic on a daily basis, getting your website out into the data stream is probably on the top of your marketing to-do list. Rushing a design job and putting a half-baked web page out there for the world to see is about as bad as doing…

Digital marketing is becoming a preferred method of marketing in companies all over the globe due to the amount of traffic online content receives. The 2017-2018 Global Digital Outlook Study found that 43% of marketers around the world are continuously increasing their digital marketing investments and almost 50% are spending half of their marketing budget or more on digital avenues. With new technology being released each year and the accessibility and ease of which the…