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It's become fairly common to see a chat bubble pop up in the lower right or left hand corner of your screen when you go to any website today. These small boxes often ask if you need help with anything or if you have any questions. These helpful assistants are called chatbots, and more companies are integrating them into their web development to connect with customers. As the new face of digital marketing, find out…

When someone uses Google to search a product or service, they will click on the first results, giving their business to the companies at the top of the results page. It doesn't matter how good your business is if your search engine optimization (SEO) is poor. Local SEO is even more important, as you can target people who are searching for your service in your exact area. Hotspots for these digital marketing strategies stretch from…

In this day and age, having a website for your company is basically required. Internet marketing has really taken off and website development is more important than ever. in a highly competitive landscape, how can you push yourself over the edge? Paying attention to digital marketing trends and what competitors are doing and getting the basics -- local SEO, social media marketing, and a clean, appealing aesthetic with good branding for your website and social…

Whether you're building a website for your personal blog or for an entire company, the two most important aspects are the website programming and the website design. While the former is essential to the website's functionality and usability, the website programming is not going to be what makes the first impression on visitors. When asked why they mistrusted or rejected a website, 94% of people cited web design as the reason. To engage visitors, make…

With 2019 right around the corner, it's shocking how many businesses are still so far behind in their internet marketing strategies. Marketing is more in-depth than ever, with the ability to create new content and advertisements that reach consumers in ways that didn't exist a decade ago. While hiring a digital marketing agency is good for business, it's also important to know what is trending in the world of online marketing. In 2018, here's what…

The blink-test is how you determine if your website is enticing enough to get viewers to stay on the page. In short, if your viewers stay on your page after three to five seconds (the blink), then you pass the test. A pass means whatever you did with your website works. A fail means that you're doing something wrong and not pulling the visitor in. Not surprisingly, 48% of people stated that web design was…

Web design is an art form in the modern world of marketing, and it's imperative to grab viewers' attention fast. People are numb to the flashy colors of the neon age of marketing when all you had to do was add a pop of color and you were good to go. Digital display ads, creative websites, and social media have all made marketing that much more difficult. Granted, digital marketing has become easier with technology,…

Starting a business can be hard enough in and of itself. Maintaining a business, especially through continued customer interest and satisfaction, is even harder. With internet marketing leading the way in our technologically advancing world, understanding Search Engine Optimization (SEO) and various SEO tips/SEO trends is vital to your success. However, you need not feel overwhelmed just because you don't have the knowledge to manage a successful SEO campaign; you can easily find an SEO agency to…

When it comes to online marketing, one of the best tactics your business can use is search engine optimization, or SEO. It can be an intimidating task to accomplish and it is in no way a quick fix. SEO takes time and there are certain rules that you should follow. Whether your business is big or small, here are a few SEO tips for 2018 to help your site rank higher. Pick the right keywords…

Finding the right digital marketing agency for your company can be a difficult task, particularly when you're not sure of exactly what you need from them. In most situations, one internet marketing company isn't going to be the best choice for every single business, so it's important to find a firm that matches your needs as a company. There are a few things that you should look for when trying to find the best digital…