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SEO Company in Miami

Are you looking to help your website gain more organic traffic, have a better ranking on Google, and earn more customers and sales? You should be looking into search engine optimization, also known as SEO.

If you’re in need of an SEO company in Miami to help your company or business’ website reach new levels, our team here at IBIS is happy to help you achieve your goals. Below, we’ve answered some of the questions you may commonly ask yourself when considering investing in search engine optimization services or searching for a digital marketing agency.

What is SEO and Why Do I Need It?

SEO is the process of optimizing your website so that it ranks higher on Google. This means that when a potential customer looks up a keyword that is related to your site, you will appear at the top of the results. The further down the list of results you are, the less likely it is that a potential customer will click on your website.

Optimizing your website for Google is key to attracting new customers that are interested in your service or goods. Nowadays, many people search online when they are looking for new products or services, and you want to be in the top results when those potential customers go looking. An online marketing agency can help you get more organic views and clicks, which leads to more sales. 60% of organic clicks, or clicks that come from a search engine result, go to the top three results on Google. This means that if you’re ranked fourth or lower, the odds are lower that you will get the sale or commission from the person searching for that term.

How Does SEO Work?

Google’s algorithm has “crawlers” or “spiders” that essentially go through every single website they can find to index it and see what keywords it ranks for. A keyword is a phrase that someone will search when they are using google. For example, if you’re looking for an internet marketing agency, you may search for the phrase internet marketing company in the Google search bar. The better optimized that a site is for that specific keyword, the higher it will appear on the page of search results.

Google’s crawlers have certain things that they look for on a website to figure out whether or not it is a legitimate site that is worthy of a high ranking. Here are a few of those factors:

Domain Rating or Authority Score

There are different names for this particular metric, but overall it has the same scale to measure the same thing: how attractive your site or page is to Google’s crawlers. Your website can fall between one and 100 on the scale, with one being an extremely low ranking website and 100 being as high ranking as possible. The closer to 100 your site is the higher chance it will rank higher on Google and the more organic clicks you will get.

Quality Backlinks

A backlink is a link from another website to your website or a page on your site. It is important to not only have links from other websites to your own site but it is also important that the topics and content on that site are relevant to your page and what kind of content is on your blog. The link relevancy to your topic is very important to different ranking factors.

Referring Domains

The domains that have backlinks to your site matter — this means that both the content on these sites should be relevant to your content and that they should have high domain ratings themselves. If there is a link on a website with a high DR but low relevancy to your website, it may not have as much weight as a website with a relatively good DR but a lot of relevancy to the content on your page.

These factors change and shift importance constantly, which is why it’s important to work with search engine experts that will be up to date on any changes Google may make.

Search Engine Marketing has the highest long-term return on investment (ROI) because you obtain a compounding benefit and never have to pay for clicks.

Where Do We Start?

If you began the search for an SEO company in Miami to help you optimize your website for Google, you already are off to a great start. Online marketing companies have the expertise and tools that you may lack as a small business owner. You may be excellent at your job, but that doesn’t necessarily mean you will be good at every job, including search engine management.

Hiring a digital marketing agency, that is part of the community and knows your market, to take care of your website’s marketing, is key to getting the right organic traffic and in the end, increasing your sales no matter what your field is.

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