What is SEO and why do I need it?
SEO is the process of optimizing your website so that it ranks higher on Google. This means that when a potential customer looks up a keyword that is related to your site, you will appear at the top of the results. The further down the list of results you are, the less likely it is that a potential customer will click on your website.
Optimizing your website for Google is key to attracting new customers that are interested in your service or goods. Nowadays, many people search online when they are looking for new products or services, and you want to be in the top results when those potential customers go looking. An online marketing agency can help you get more organic views and clicks, which leads to more sales. 60% of organic clicks, or clicks that come from a search engine result, go to the top three results on Google. This means that if you’re ranked fourth or lower, the odds are lower that you will get the sale or commission from the person searching for that term.