Did you know that 75%…
In 2014, Google added a feature called Quick Answers. In addition to the traditional web search, Quick Answers offered an alternative format where short texts with strong SEO were directly readable from the Google search engine results page (SERP) rather than clicking through to the document underneath. This feature quickly grew; the use of Quick Answers in search results reached over 40% in early 2016.
Located at the top, Google Quick Answers helps to boost the most relevant content to the searcher’s needs. Knowing how to optimize text for Google Quick Answers will boost your page in search results and help drive business.
Google has 92% Of the world’s search engine share
Google’s search engine is not only the most popular search engine, but for many people, it’s the only search engine that they use. Because of this, Google must devote resources to protecting its trademark from becoming genericized, much like the Xerox corporation does with its signature photocopy machines, Johnson & Johnson with their Band-Aid brand adhesive bandages, and Kimberley-Clark corporation with their Kleenex brand facial tissues.
Google Quick Answers means people spend less time searching
By partially showing the most relevant, SEO-optimized article in their SERP, Google allows people to find what they’re looking for faster, with less digging through additional, less-optimized results. Because of this, people looking for immediate information, like recipes and such, can start using their information right away rather than parsing through partially-visible search results to find the best options. As of 2020, the Google Chrome landing page includes Google Answers results for the most recent full search, saving time for information that might be needed again soon.
Google’s popularity means SEO, means optimizing for Google
Google keeps its search engine algorithms a closely-guarded secret, but the fact that 92% of the world’s search traffic goes through Google means that SEO is a matter of tracking what boosts web pages in Google’s algorithms and adjusting to suit. Strong SEO for Google’s algorithms is a must in web automation.
Choose the right keywords to succeed
The most important part of SEO is your choice of keywords and making sure that they’re seeded through the text. It’s important to avoid dumping text strings at the end of the page, as this causes content to be ignored by the search engine. If you can implement keywords in a natural pattern, your text will be better optimized for Google’s algorithm.