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How important is a blog for a business website?

These days, it seems that everybody and their brother has a blog, and while it sometimes seems that a blog is just a way for someone to hear himself talk, it is actually one of the cornerstones of content marketing that can make a big difference in a business's visibility and credibility in their field. There are several goals to keep in mind when starting a blog on your website.
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Good Content Marketing Builds Extra Value

Content marketing is all about educating and informing consumers about topics that are related to a particular industry. It's not a hard sell. The company that is the 'sponsor' of the helpful article gets its brand in front of consumers who are likely to need its services. That article sends traffic from Google and other search engines and fortifies the campaign with traffic from referrals, social media, customer reviews, word of mouth and more.
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