Research shows that content marketing can lead to an estimated 40% increase in revenue. Expert ecommerce website design companies can assist you with helping to produce dramatic results for your business. It takes time to build up a successful business, and only around 42% of businesses feel their marketing strategy is effective. Below are three ways content marketing can help give your business a boost.
It’s a Conversation
The value of content marketing is how effectively the content can speak to potential customers. Whereas traditional advertising uses bold tactics to draw clients in, content marketing attempts to speak with clients directly. It’s essentially a conversation with a customer that explains your business and what you provide. Ensure the content you have on your website is not only informative but easy to read and understand. Content marketing generates many more leads than does outbound marketing and can be more cost-effective than investing in traditional advertising strategies. Successful ecommerce website design companies can help you figure out exactly what you want to say, and provide expert tips about keyword usage and content length.
Figuring Out Your Goals
Typically, it takes 6 to 9 months for a successful content marketing campaign to really see results. With the help of ecommerce website design companies, you can be sure the content you have on your website is not available anywhere else and is engaging to your readers. Examples of these unique content include tutorials, podcasting, infographics, email, blog posts, and promotional offers. Video is also an important piece to add to your website to not only tell clients about what you offer but show them. A good way to start with any content strategy plan is to set out a mission statement. This is a way to focus on what is most important. A mission statement can include your target audience, the content you want to use to reach them, and what benefits them. Mapping out a strategy can help you know exactly what you’re wanting to convey, so you don’t lose sight of the end goal.
Know Your Audience
For any successful content marketing campaign, it’s absolutely essential to know who your audience is so you know how to effectively market to them. The collection of demographic data is imperative to know exactly who is following your business. This information can be collected about those who visit your website, social media followers, and email subscribers. Ecommerce website design companies can help you gauge the age, gender, education, and income of your audience through the use of analytics. Once your audience has been determined, you’ll know exactly how to market to that specific group.
Be sure the ecommerce website design companies you hire for the undertaking of your marketing strategy monitor the progress of your website regularly, so you can ensure your content is always up to date. Keeping up with your website regularly will ensure its ultimate success.