More people are using mobile devices to access the internet than ever before. With the rapid explosion of smartphones and other mobile, internet-enabled devices, individuals are no longer tied to browsing the internet from their desktop computers. Because of this increase in mobile connections, Google is prioritizing mobile content in their search results. This means you need to pay close attention to the design of your website, making sure it is easy to use for mobile visitors as well.
How Are Rankings Changing?
In the past, Google evaluated the desktop experience and ignored websites prefaced as a mobile site in order to create the rankings. However, this is rapidly changing with the variations in how people are accessing the internet. Instead, Google will be looking more closely at the mobile layout and content on a page, drifting away from the historical performance of the desktop site. This means websites that make use of responsive web design in Miami won’t really see a dramatic change in the way their website ranks because the same content is present in both versions. If you have spent the time and money to create a separate mobile site, you will need to either hire a company to transition to a responsive site or place more emphasis on your mobile version.
How Much Time Do You Have?
The good news is these changes aren’t yet launched, so you have some time to make the necessary changes to ensure you don’t suffer the negative effects of not having the right kind of website. While no timeline has been specified, Google executives state it will occur around the beginning of 2018. This means you have several months to finish working on your responsive web design in Miami. This responsive design will ensure both your desktop and mobile users get the same quality experience and will help even the desktop users find your content, even when Google makes the switch to prioritizing mobile content.