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The importance of understanding the brand tone of voice

 

There are a lot of brands and businesses trying to sell their wares out there in the digital landscape. This can make it tough to stand out from all the noise. So how can you get your audience to listen to you? A brand tone of voice is a great way to distinguish yourself from your competition. In this blog post, you’ll learn all about brand tone of voice and how it can boost your business.

What is the brand tone of voice?

You might have some questions related to brand tone of voice. For example, how do you determine what your tone of voice is? How do you know if it’s the right tone of voice for you? Why should you even bother with a tone of voice? To put it in simple terms, a brand tone of voice is your brand’s distinct personality. You want to think of your target audience, how to speak to them, and how your content speaks in general.

Brand voice- why does it matter?

It is noisy out there on the digital marketplace, therefore having a tone of voice that sets you apart will help you stand out. Your tone of voice identifies you. It also helps build trust, as customers choose a brand they feel connected to, just like an old friend. A consistent message builds up trust amongst your followers over time. This trust can convert into solid sales channels. You can sell to anyone, but you can’t market to everyone. With that being said, it’s important to reflect on these two questions: Do you research who your ideal target audience is (their wants, needs, and voice)? Or do you create your brand and a voice to match your values and let the target audience find you?

How to find your tone of voice

Finding your brand’s tone of voice can begin with your target audience. A good tip when figuring out your tone of voice is to create an avatar of your target audience and imagine having a conversation with them. Having a niche audience can also help you dictate your tone of voice and make it easier to establish your sound. Take the following questions into consideration.

  • Is your tone of voice related to your niche?
  • Whom do you want to buy your products and service?
  • What are the demographics of your target audience,
  • What language do they use?
  • Where does your audience hang out online?

You need a tone of voice to have a personality that people will remember and also to stand out from the crowd. Don’t be scared to take a few calculated risks to get your message across.

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