skip to Main Content

3 Tips For Attracting Parents to Your Daycare

how to attract parents to your daycare

Looking for ways to increase enrollment is crucial for the growth of your daycare. There are numerous things you can do to let parents know about your business and compel them to register their children. Here are three tips on how to attract parents to your daycare.

Have an Informative Website

Having an SEO optimized website is crucial in how to attract parents to your daycare. Your website should contain all the information parents are looking for while remaining easy to navigate. You may want to include your daycare’s mission, the benefits you offer, and where you’re located. Other things you may want to have in your website development is contact information, pricing, registration, and additional resources. It may be wise to invest in a website design company to create an inviting and competitive website for your daycare.

Build a Facebook Community

Facebook is one of the most important platforms for marketing a daycare. Facebook caters to parents with targeted ads directly in the news feed that can let them know about your daycare. Using targeted ads can help you build a Facebook community where parents can directly connect with you and get their questions answered. You can also post informative and engaging content that parents may want to share with others. This can help boost your digital marketing efforts by increasing word of mouth about your daycare.

Invest in Long Term Search Engine Optimization

Search engine optimization helps your daycare be seen by more parents who are actively searching online for a daycare. You may want to come up with three to four keyword phrases that are specific to your daycare. These keywords are what parents will be putting into the search bar to look online for a daycare center near them. If you need help coming up with the best keywords to use, you may want to enlist the help of local SEO services who specialize in Google rankings.

Increasing awareness about your daycare takes some time and effort. Use these tips on how to attract parents to your daycare to help you increase enrollment and your bottom line. You’ll be able to fill your daycare to capacity in less time than you think and enjoy a thriving business for years to come.