Why entrepreneurs and small businesses need to take advantage of social media

It is no surprise that we live in a digital world that grows and grows each day. As technology and innovation keep bringing in new applications and tools it is almost hard not to embrace the online world. Of course, you can also choose to stay away from social media, but for a business or brand that means choosing to get left behind, or even forgotten by your clients. But don’t worry, it is never too late to start building your social media presence. Here are some reasons why your business needs to be taking advantage of social media.

1. It’s an easy and fast way to get seen by new people

Social media is a way for businesses to get seen and discovered by people anywhere in the world. This means having a higher chance of potential new clients finding and learning about your business in a more approachable way. Through social media, you can also hyper-target audiences with specific details such as zip codes, streets, and interests.

2. It’s a great way to build a community

By using social media platforms, businesses and brands have the chance to create a community. You’ll be able to connect with people in a much closer way, by voicing your brand, delivering deeper insights, sharing photos, and above all, giving your customers more access to coexist with you through engagement. Social media is a great way to connect and stay relevant to clients. Make sure to listen to what they are saying, answer comments, share events, and make them feel part of your family.

3. Your customers and competition are probably there

Chances are a big percentage of your customers and audience are on social media, not only as a means for entertainment but also as a way to make purchasing decisions. If you have a school or restaurant, people will be curious to know who you are and what you offer and will most likely check your Instagram account. If you don’t appear, they might be swept away by a competitor and you’ll lose a potential client. Your competitors (local competition, national competition, or a mix of both) are also making use of social media, and your business not being there is only giving them more market share for them to grow.

4. It reinforces what you are building offline

Every business has an offline and online brand. For those who have a strong offline presence, built up through years of business, social media can also help showcase that to new and existing audiences. Working on building a brand both offline and online should go hand in hand, as this helps your business grow locally and digitally.

Social media is an amazing opportunity for businesses from all industries and locations to grow their business. Of course, it might seem overwhelming at first, but with the right team, the rewards will be many. If you are interested in building an online presence on social media platforms and have no idea where to begin contact us and we can help!