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Latest trends on social media marketing: Facebook updates to consider

Need help keeping up with the current updates from Facebook? In this blog post, we will specifically talk about a few important changes on this platform that you might want to know about as they can influence your social media strategy and help boost your business. If you are looking for a summary of the latest trends in social media marketing, keep reading to learn more.

1. Reels creation tools and templates hubs

Facebook is joining the reels creation trend that has been a major part of Instagram for some time now. The social media platform added the “Inspiration Hub” tool to help find ideas for new content by showing popular reels, topics, music, hashtags, and creators. Additionally, there is also a tab for “Templates” that highlight trending quality templates for reels that are doing well. This was added with the intention of finding help when you’re creatively blocked and less about jumping on trends. The Inspiration and Templates hubs can point you in the right direction with ideas for your next piece of content.

2. Reels edition tools

Facebook used to have simple reels editing tools, however, this was updated and users can now trim and fine-tune the video, text, audio, and music layers of a reel in one place. Anyone who uses this social media marketing tool will be able to clip segments of long-form or live videos on Facebook to create a reel that links back to the original piece. Similar to the Shorts Clips from YouTube, this feature’s goal is to drive traffic back to long-form content and help marketers overcome the struggle of creating a 15- or 30-second video that prompts a viewer to ask for a consult, sign up for a newsletter, or purchase a product.

3. Meta keeps expanding the unconnected distribution system

To continue with the latest trends in social media marketing, Meta reported that 70% of views in the feed came from content shared by friends from groups they belong to or pages they follow. This is evidence of the shift toward Facebook’s algorithm curating quality content and serving it through unconnected distribution. With this ‘unconnected’ system, users might see content from people, groups, or a business page they don’t follow, prefaced by a note that a person they do follow interacted on or with the post. According to Meta, although you might have no connection with a page or profile, the algorithm – through a wide variety of predictions based on behavior and user feedback – will show you content that may be of your interest. This unconnected distribution system has allowed businesses to reach more people, which is helpful for visibility and brand awareness.

4. App promotion, AR, and more on Facebook Ads

Updates to Facebook’s ads are important because they often signal what’s coming next for organic content. First, Meta is launching app promotion ads to Reels on Facebook and Instagram. This is important as now users can target an ad to be served only to people viewing Facebook on their mobile devices. Second, augmented reality (AR) ads are launching globally to Instagram Reels, Facebook Reels, and Facebook Stories. This can significantly improve campaign performance as you can offer users immersive experiences, encourage them to virtually try out your products, and inspire people to interact with your brand.

These are some of the latest trends in social media marketing, specifically related to updates on Facebook. Being on top of the latest insights can benefit your marketing campaigns as well as help you create the best content or strategies for your audiences and business goals. Don’t stay behind!