Skip to content

The Long-Term Commitment of SEO

A common legend about the SEO marketing strategy is its definition as a short-term or one-and-done strategy. This classification cannot be further from the truth. All marketing strategies play into the prolonged journey a business faces to success. Here is the debunking of the prevailing myth of SEO as a fleeting strategy and why it is suitable for any business in the long run.

The Hidden Layers
Google is the most popular and best search engine for the SEO strategy. This search engine continuously updates and performs experiments to ensure proper improvements can be made to search algorithms. Such refurbishing creates endless methods of searching. Every query and keyword is valued differently. This value changes the ranking in Google. A keyword carries its own algorithm in Google, and this means there are various possibilities to how a keyword is ranked in searches. The constant changes make it impossible for a one-time SEO campaign. SEO was built to undergo updates while staying informed about current events. New keywords are born as more searches are altered. Businesses need to stay relevant with their queries and on top of current events in order to keep a high rank in searches.

What to Use
High rankings in searches cannot be achieved overnight. Results take time and commitment. After the foundations are assembled, then businesses can easily take off from there. Companies can generate 60% of their revenue from organic traffic to their website alone, but this takes time. Checklists need to be set and looked at regularly to guarantee all the best methods and practices are in place. Frequent audits are observed to learn what issues are impacting organic traffic. Training and tools need to be incorporated for a business to understand the overall strategy and its objective. The most recommended is SEO consulting or hiring an outside firm to manage the SEO strategy. SEO consultants and agencies are aware of what it takes for the strategy to be successful and is a perfect method for any business just discovering the power of SEO.

What It Takes to Achieve Long-Term Results

According to research, it takes about 3 to 6 months for SEO results to show. You might wonder, why does it take this long? Well, SEO works differently than advertising. In order to rank #1 for a keyword, you need to demonstrate to Google that you’re the best result, you can’t just pay your way there. The time SEO takes to work or show results depends on many factors. Keep reading to discover them.

1. Older vs. new

Generally speaking, it is no news that older businesses have more fame and clientele compared to new ones. The same goes for websites, those that have been around longer tend to have more backlinks and, in turn, more website authority, more content, pages, and more keyword ranking. Newer websites, on the other hand, need more effort and resources to show results.

2. The competition

SEO isn’t exclusive. Chances are, your most successful competitors are probably doing SEO too. Therefore, if the keywords you’re targeting are highly competitive, it’s going to take you more time to rank. This is because the pages ranking for those keywords have thousands of backlinks. If you want to learn more about this, ask your digital marketing or SEO agency about Keyword Difficulty (KD).

3. Resources

The more resources you invest in SEO, the faster your results will be. This includes hiring more content writers to create high-quality content for blogs, investing in SEO tools to make the work more efficient, or creating a team to actively build links for you.

4. Your strategy

A good SEO strategy is crucial to achieving fast results. For example, having a detailed plan on how you’ll tackle target keywords. This means working with a strategy that slowly builds up to the most important keywords by first targeting topics low in competition but with high business value. Work with a professional to create a strategy that will generate some organic traffic to your site, build website authority and accumulate links to mention a few.

5. Execution

A plan is nothing without actual execution. Therefore, the more consistently you execute, the faster you’ll see the results. Expert SEO services can help craft marketing materials, based on your business objectives and target audience.

It’s important to note that although SEO results take some time, a good SEO campaign or strategy will always bring in leads or movement to your business. That’s why it’s important to work with the right digital marketing agency to see the return on the investment and show Google that you’re the best result.