Tips On Improving Your Organic Click-Through Rate
The best way to bring organic traffic to your website is by being on the first page of Google, as 60% of all organic clicks go to the top three search results that appear organically. And the best way to get on the first page of Google is to have a high click-through rate. There are several ways of improving this rate, from attending SCORE Miami Dade workshops that help small businesses grow to focusing…
5 Tips To Boosting Your SEO This Holiday Season
As the holiday season approaches, so do the masses of consumers searching for the web's best deals and highest quality products. To make sure that your business comes up on the first page of results, you need to work with an experienced SEO agency as soon as possible. With the help of experts and by knowing these helpful tips, you're sure to be the go-to business for your industry's holiday needs. Make Your Keyword…
Cyber Monday is the New Black Friday: How Can You Benefit From It?
One of the reasons Cyber Monday is so attractive to many shoppers is because it allows them to shop all of their favorite stores in a matter of minutes instead of hours. Instead of going from store to store and risk losing out on the items they want, shopping online offers an opportunity to visit their favorite stores in a relatively short time, allowing an opportunity to get the best deals on the items they…
Is Having a Website Necessary When You Already Have Social Media?
Is creating a website worth the extra expense? If you have a successful social media following and engage in trust-building relationships with potential customers, you may be wondering why you need to create a website at all. But, while social media is one of the best places to build fans, gain customers, and promote your business through engagement, there are still millions of consumers searching online for the main business website. Acknowledge this: If a potential customer…
Private School Marketing: How to Increase School Enrollment
Operating a private school provides many challenges — one of the biggest is finding a balance when it comes to enrollment numbers. Keeping those numbers at a comfortable level will always be in the back of your mind. That’s why private school marketing is so important. You must look at different methods for keeping your school (your brand, if you will) in the public eye. SEO for preschools and private schools is one way to do that as it…
Let’s Chat: What You Need To Know About Chatbots
It's become fairly common to see a chat bubble pop up in the lower right or left hand corner of your screen when you go to any website today. These small boxes often ask if you need help with anything or if you have any questions. These helpful assistants are called chatbots, and more companies are integrating them into their web development to connect with customers. As the new face of digital marketing, find out…
How To Boost SEO In Local Marketplaces
When someone uses Google to search a product or service, they will click on the first results, giving their business to the companies at the top of the results page. It doesn't matter how good your business is if your search engine optimization (SEO) is poor. Local SEO is even more important, as you can target people who are searching for your service in your exact area. Hotspots for these digital marketing strategies stretch from…
Top 3 Ways to Develop a Great Website With Results
In this day and age, having a website for your company is basically required. Internet marketing has really taken off and website development is more important than ever. in a highly competitive landscape, how can you push yourself over the edge? Paying attention to digital marketing trends and what competitors are doing and getting the basics -- local SEO, social media marketing, and a clean, appealing aesthetic with good branding for your website and social…
The Biggest Mistakes You Can Make In Your Website Design
Whether you're building a website for your personal blog or for an entire company, the two most important aspects are the website programming and the website design. While the former is essential to the website's functionality and usability, the website programming is not going to be what makes the first impression on visitors. When asked why they mistrusted or rejected a website, 94% of people cited web design as the reason. To engage visitors, make…
3 Digital Marketing Trends That You Can’t Ignore
With 2019 right around the corner, it's shocking how many businesses are still so far behind in their internet marketing strategies. Marketing is more in-depth than ever, with the ability to create new content and advertisements that reach consumers in ways that didn't exist a decade ago. While hiring a digital marketing agency is good for business, it's also important to know what is trending in the world of online marketing. In 2018, here's what…