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The blink-test is how you determine if your website is enticing enough to get viewers to stay on the page. In short, if your viewers stay on your page after three to five seconds (the blink), then you pass the test. A pass means whatever you did with your website works. A fail means that you're doing something wrong and not pulling the visitor in. Not surprisingly, 48% of people stated that web design was…

Web design is an art form in the modern world of marketing, and it's imperative to grab viewers' attention fast. People are numb to the flashy colors of the neon age of marketing when all you had to do was add a pop of color and you were good to go. Digital display ads, creative websites, and social media have all made marketing that much more difficult. Granted, digital marketing has become easier with technology,…

Starting a business can be hard enough in and of itself. Maintaining a business, especially through continued customer interest and satisfaction, is even harder. With internet marketing leading the way in our technologically advancing world, understanding Search Engine Optimization (SEO) and various SEO tips/SEO trends is vital to your success. However, you need not feel overwhelmed just because you don't have the knowledge to manage a successful SEO campaign; you can easily find an SEO agency to…

When it comes to online marketing, one of the best tactics your business can use is search engine optimization, or SEO. It can be an intimidating task to accomplish and it is in no way a quick fix. SEO takes time and there are certain rules that you should follow. Whether your business is big or small, here are a few SEO tips for 2018 to help your site rank higher. Pick the right keywords…

Finding the right digital marketing agency for your company can be a difficult task, particularly when you're not sure of exactly what you need from them. In most situations, one internet marketing company isn't going to be the best choice for every single business, so it's important to find a firm that matches your needs as a company. There are a few things that you should look for when trying to find the best digital…

Search engine optimization, or SEO for short, is an integral part of any internet marketing effort. Most people aren't even really sure what SEO is or how it relates to their business, yet they know the importance of running a successful SEO campaign. In order to help those businesses hone in on their SEO goals, here are a few helpful tips. What is SEO? Before you can get too involved in SEO, it's important that…

Your brand is more than your company name and logo design. Your brand is who you are, and what you promise to deliver to your customers. A successful brand is recognizable and synonymous with good things. There are many successful brands in existence, ones that are recognized around the world. It's not easy getting to a Coca-Cola level of brand recognition, but it's possible. There are a few key elements you should consider when trying…

You got your start baking cookies and other goodies out of your kitchen and selling them at the local baked goods sale. Now your little home bakery is taking off and you're starting a legitimate business. You even have employees and a great new commercial kitchen. Unfortunately, you don't know much about marketing your business and you're unsure of what to do to promote it. So to help you spread the word about your delicious…

  Digital marketing is an entire part of your business that is essential to continued growth and company success. Unfortunately, many companies find it difficult to manage an in-house marketing team to handle related tasks. For this reason, companies often choose to hire a digital marketing agency to handle their advertising and brand exposure, specifically across digital platforms. While some companies might be hesitant, there are many benefits to outsourcing marketing tasks. Financially Sensible Having…

It's time to start improving your company no matter what industry you're in. If you had a rough start to the year in addition to a difficult 2017, it might be time to drastically switch up your business approach. Though some of these tips might sound obvious enough, there are plenty of business managers and organizations that could be doing so much better, but they are neglecting these important aspects. Here are a few essential…