Is Having a Website Necessary When You Already Have Social Media?
Is creating a website worth the extra expense? If you have a successful social media following and engage in trust-building relationships with potential customers, you may be wondering why you need to create a website at all. But, while social media is one of the best places to build fans, gain customers, and promote your business through engagement, there are still millions of consumers searching online for the main business website. Acknowledge this: If a potential customer…
Private School Marketing: How to Increase School Enrollment
Operating a private school provides many challenges — one of the biggest is finding a balance when it comes to enrollment numbers. Keeping those numbers at a comfortable level will always be in the back of your mind. That’s why private school marketing is so important. You must look at different methods for keeping your school (your brand, if you will) in the public eye. SEO for preschools and private schools is one way to do that as it…
Let’s Chat: What You Need To Know About Chatbots
It's become fairly common to see a chat bubble pop up in the lower right or left hand corner of your screen when you go to any website today. These small boxes often ask if you need help with anything or if you have any questions. These helpful assistants are called chatbots, and more companies are integrating them into their web development to connect with customers. As the new face of digital marketing, find out…
How To Boost SEO In Local Marketplaces
When someone uses Google to search a product or service, they will click on the first results, giving their business to the companies at the top of the results page. It doesn't matter how good your business is if your search engine optimization (SEO) is poor. Local SEO is even more important, as you can target people who are searching for your service in your exact area. Hotspots for these digital marketing strategies stretch from…
Top 3 Ways to Develop a Great Website With Results
In this day and age, having a website for your company is basically required. Internet marketing has really taken off and website development is more important than ever. in a highly competitive landscape, how can you push yourself over the edge? Paying attention to digital marketing trends and what competitors are doing and getting the basics -- local SEO, social media marketing, and a clean, appealing aesthetic with good branding for your website and social…
The Biggest Mistakes You Can Make In Your Website Design
Whether you're building a website for your personal blog or for an entire company, the two most important aspects are the website programming and the website design. While the former is essential to the website's functionality and usability, the website programming is not going to be what makes the first impression on visitors. When asked why they mistrusted or rejected a website, 94% of people cited web design as the reason. To engage visitors, make…
3 Digital Marketing Trends That You Can’t Ignore
With 2019 right around the corner, it's shocking how many businesses are still so far behind in their internet marketing strategies. Marketing is more in-depth than ever, with the ability to create new content and advertisements that reach consumers in ways that didn't exist a decade ago. While hiring a digital marketing agency is good for business, it's also important to know what is trending in the world of online marketing. In 2018, here's what…
3 Things Your Website Needs to Pass the Blink Test
The blink-test is how you determine if your website is enticing enough to get viewers to stay on the page. In short, if your viewers stay on your page after three to five seconds (the blink), then you pass the test. A pass means whatever you did with your website works. A fail means that you're doing something wrong and not pulling the visitor in. Not surprisingly, 48% of people stated that web design was…
3 Essential Aspects of Successful Web Design
Web design is an art form in the modern world of marketing, and it's imperative to grab viewers' attention fast. People are numb to the flashy colors of the neon age of marketing when all you had to do was add a pop of color and you were good to go. Digital display ads, creative websites, and social media have all made marketing that much more difficult. Granted, digital marketing has become easier with technology,…
The Best Latin American and Ceviche Restaurant in Miami, Recommended by IBIS.
Are you interested in trying a modest display of half a dozen ceviches? If the answer is yes, look no further and plan a visit to Jaguar-Latin American Kitchen, the best Latin American and ceviche Restaurant in Miami. While this lively Coconut Grove spot is known for its different ceviches, it doesn't stop there. Jaguar also prepares some beautiful pieces of fish such as The Pescado Jarocho which takes a fresh piece of mahi-mahi topped…