Whether you’re just starting a small business or you’re trying to grow one you’ve had for years, using SEO services is a great way to reach a wider audience. If you’re wondering what SEO is and how you can use it to better your business, read on. Here are a few key reasons to seek out SEO services for your small business.
What Is SEO?
SEO, or search engine optimization, is a method of marketing where you try to get in the top results of Google’s results for a given keyword. Using this practice means that when someone looks up something relevant to your business, they’re more likely to find your site and therefore use your product or service. For example, if you’re a clothing boutique in Chicago, you would want to rank for a term like “boutique in Chicago.” Since 60% of people click on the first three results that come up on Google, that’s where you’ll be aiming to rank.
What Do SEO Services Do?
SEO services are professional services that will optimize your business’ website to help you rank as well as possible on the keywords relevant to your business. There are a number of factors that go into optimizing your website, and sometimes the best practices change. This makes it a lot easier to hire a company that knows the ins and outs of SEO rather than trying to teach yourself.
How Will SEO Grow My Business?
With proper SEO, you’ll be increasing the amount of organic traffic to your page. Organic traffic is any sort of traffic to your website that doesn’t come from paid advertisements. Organic traffic comes when you have proper SEO helping you rank for relevant terms, and that means you have more people looking for your type of product or service clicking onto your page. This helps increase your sales since you have more prospective buyers that end up on your page.
If you’re interested in beginning your business’s journey into the world of SEO, you’re on the right track. Optimizing your web page to help increase traffic to your site means that you’ll have more interested customers seeing your products or services.