Professional web design for your company is not only beneficial but also necessary if you want to stand out from your competitors. People are not searching in phone books for information or businesses anymore, they’re using the internet. They’re using Google and other search engines. You need a leg on your competition to stand out.
That’s where things like search engine marketing (SEM) and search engine optimization (SEO) come in handy, and a professional web design is just the start of both.
The first thing one needs to know is that, according to Businesses2Community, nearly 60% of all organic clicks go to the top three search results on the first page. And while it may be difficult to get to those top three spots, there are still 40% of people to tap into.
But how do you increase your rankings in Google or other search engines to drive you to the front page?
If you don’t have knowledge of SEO, SEM, or design, you can turn to outside assistance for help, especially in web design.
Here are some of the benefits of professional web design for your company site:
Your website is basically your store front in the modern age, and like meeting any customer or client, you want to make the best possible impression. A professional web designer can make your website reflect you, your personality, and your business. They will feel welcome and be more likely to stick around.
Higher Search Engine Position
One of the biggest benefits, with the largest payoffs. Good quality content, as well as a good layout, can boost average visitor rate and time spent on the site, which will dramatically improve your position in a search engine. It needs to be up-to-date and contain relevant content and keywords in order to make it to the front page. A professional knows the ins and outs of SEO and can help you get the results you want.
More Revenue Generated
This, of course, is the biggest benefit and the one every company wants. A professional web design will attract more attention and generate more traffic and customers to your site. Getting the best design with the best content can dramatically increase the chances that these customers will buy from you and not a competitor.
Research shows that content marketing can lead to an estimated 40% increase in revenue, but a high-quality web design is another important factor to consider.
These are only a few of the benefits associated with hiring a web design firm for your business. If you have any questions about increasing your website traffic or search engine rankings, please contact us. We’ll be glad to help.