If you’re looking to get the best search engine optimization (SEO) for your companies, you’ll likely have done a lot of research into the subject of SEO and SEM (search engine marketing). But the truth is that Google isn’t a static company. In fact, Google can make 500 to 600 updates to its search engine algorithms a year, and that can make things difficult. These updates are why many companies switch to web design firms or search engine optimization firms. The truth is they don’t have the time to spend on SEO themselves. But if you don’t want to talk to either of these companies and want to do it yourself, you’ll need a few helpful tips to keep on the right track. It may seem like redundant information for those that have already dabbled in SEO, but it can make a world of difference to the newer entrepreneurs. Pick Great Keywords The first step is to pick search terms or phrases that you want your content to rank under when search results come up. So if you’re writing about iPhones, which is not recommended given the sheer size of Apple as a company, you want to have an idea of what the people are searching for. There are a few tools to do this online, like Google Keyword Planner (which is free), and will show you an estimated search number for a phrase. Local businesses should focus on their city and the product or service they’re offering. Research Your Competition You should look at your competitors, especially those in your immediate area. Look at page one for your chosen search keywords, see what appears there. What copy do your competitors have on their websites? Are these sites well-designed and user friendly? Look for what you can do better than them, and go for it. Write Better Content This is where the challenge comes in. You have your keywords, you know what your competition is doing, now you need to be better. Content is the key to taking a good website and making it great. In fact, many web design firms and SEO firms will tell you exactly that. Google can decide rank based on content quality and relevance. This content has to be amazing, and it has to be related to the search topic. You need to hit the keywords at least twice per 400 words for, or similar ratios. This is to make sure your content ranks higher up on search engine results for your chosen keywords. It can be difficult to get the best possible results from SEO and web design for your site, that’s why many smaller companies turn to things like web design firms and SEO firms for assistance. They’re experts on the subject matter and can get the best results for your company. But if you want to try your own hand at it, these tips can help. If you have questions or want to discuss SEO and web design services, contact us. We’ll be glad to assist you in getting the best website we can.