How important is a blog for a business website?

These days, it seems that everybody and his brother has a blog, and while it sometimes seems that a blog is just a way for people to hear themselves talk, it is actually one of the cornerstones of content marketing that can make a big difference in a business’s visibility and credibility in its field.

There are several goals to keep in mind when starting a blog on your website. You’ll want the blog to achieve the following aims:

• Increase traffic to your website
• Boost your website’s SEO ranking
• Keep customers, or potential customers, on your site longer
• Convert website visitors to become actual customers

First Impressions are Everything

Creating a blog is an easy thing to do. Creating a quality blog that truly informs and entertains is a bit more challenging. For a business website, blogging has become part of the package. Prospective customers go to a website for two primary reasons: to buy or to learn. If they can accomplish both, that’s even better. But in order to keep people coming back, you need to look good. That’s why custom blog design and an editable website are so important.

When you’re dealing with web marketing for a growing business, you can’t be content with making a good first impression. On a regular basis (daily if you’re doing things right), someone will discover your business website, including your blog, and will be impressed, or not. Those who are turned off might not return; they may consider you unprofessional and seek out your competitor.

By working with Ibis studio, an interactive design and marketing agency, your blog can become more than just a place to share your thoughts. Among other things, we provide our customers with custom blog designs that are eye-catching, allow for plenty of interaction with readers and make a real impression. We’ll also help you manage keywords within your blog that will bring more traffic and more positive word-of-mouth advertising from satisfied visitors.

The Only Thing Constant is Change

One of the unwritten rules of business, especially business on the Internet, is not to get too comfortable. You may spend a lot of time and effort on your website, and it may look wonderful, but at some point something needs to change.

By having a regular blog with a custom blog design, you are automatically bringing change to your website. While this is good, it’s also necessary to have an editable website. No one wants to hear about the special you had two years ago. An active business always has something new to offer. This not only helps keep customers engaged on your website, but it tells search engines that your business is staying on top of your field.

Turning Lurkers into Customers

If a customer wasn’t interested in the product or service you were offering, they wouldn’t be browsing on your website. Some don’t know when they are ready to buy, and need a bit of a push to give customers a chance to act. Because of this, a call to action is an essential part of quality content marketing. For many, it is the invitation they need to move forward.