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What recent Google updates are affecting digital marketing right now?

The world of digital marketing is constantly evolving, and Google is playing a crucial, even dominant, role in shaping its landscape. This popular search engine frequently updates its algorithms to enhance user experience and provide more relevant search results. In fact, according to Moz, it’s approximated that Google makes algorithm updates between 500 and 600 times a year. These updates often have a significant impact on marketing strategies and tactics. Keep reading to learn more about some of the recent updates that affect the digital marketing industry.

1. Core Web Vitals

One major update Google introduced is the focus on Core Web Vitals. This update is a user-centric metric set that measures website speed, responsiveness, and visual stability. Google considers these factors as ranking signals, which means websites that offer better user experiences are likely to rank higher in search results. Digital marketing agencies like ours prioritize optimizing websites to meet these metrics and ensure a seamless browsing experience for users.

2. Mobile friendliness

In the era of smartphones, Google has made a shift towards mobile-first indexing. This means that the mobile version of a website is primarily used for indexing and ranking purposes. With more people accessing the internet through mobile devices, it’s crucial for site owners to have mobile-friendly websites. Responsive design, fast-loading pages, and mobile-optimized content approved by web design services are essential to maintaining and improving search visibility.

3. Page experience update

This is an important algorithmic change that emphasizes the overall experience users have when interacting with a webpage. It considers mobile-friendliness, safe browsing, HTTPS security, and intrusive interstitials. Websites that take all of these site attributes into account are then rewarded with higher visibility in search results. When you’re looking at improving enrollment, this is a great way to get parents interested! Pay close attention to these factors and ensure your website is secure and devoid of intrusive elements that may hinder user engagement.

Keeping up with Google’s updates is crucial for those in the digital space as you strive to stay ahead in the ever-evolving world of digital marketing. By adapting to these updates and optimizing websites accordingly, you can expect good things for your ranking! Have any questions or concerns about your site? Reach out to us at Ibis Studio today to keep or get your website up-to-date in response to Google’s changes.