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What you need to know about Google’s ‘rich answers’ for your business marketing plan

Google’s “rich answers” have featured snippets on Search Engine Results Pages (SERP). These short answers are designed to give users a quick answer to their questions, and the site in the rich answer place typically gets more clicks than the top-ranking site on SERPs! This makes Google’s rich answers necessary for your business marketing plan. Here’s what you need to know.

They answer questions

The rich answers section is designed to answer questions. That means your site is more likely to get the coveted spot if your heading is a question. For example, instead of “foundation for oily skin,” you would use the heading “What foundation is best for oily skin?” Then, when a person types this into the search box, your site may pop up and answer that question for them. Between 2014 and 2016, the number of sites appearing in the answers section doubled, according to Search Engine Land. Today, it continues to grow.

Keywords are still relevant

Typing every question possible related to a topic was once a popular idea to get rich answers spot. However, this is tedious and unnecessary. Many people use Google to answer questions now, so all you have to do is find long-ranking keywords. Most of these are questions. You can also turn long phrases into questions to get the rich answers spot on SERPs. This is an easy business marketing tactic that anyone can use.

Auto-fill questions are still gold

If you search for something on Google and scroll down on the SERPs, you’ll notice a few commonly asked questions listed. You can then click on those questions, and there is an answer. These questions are still a great way to get the snippet’s spot. The questions are based on questions that are commonly typed into Google about the keyword you entered into the search bar.

Site quality matters

Content is still king, but the site’s quality matters when getting one of the rich answers spots. If you have a low engagement rate or high bounce rate, Google is less likely to use your answers. It’s essential to focus on creating and maintaining a site that users enjoy and stay on.

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