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The value and importance of web design

Your website is one of the most important aspects of your business’s online presence, therefore it must be well-designed. It might seem underrated, but the design of a website has a big influence and impact on your audience and brand. So whether you are redesigning an existing website or designing a new one, here are some reasons why web design is valuable.

1. It sets the first impression

Web design impacts how your audience perceives your brand or business. In other words, it gives your audience the first impression of your business. This is crucial as it means you will be judged within seconds and will make either a positive or negative impression on your audience and potential new customer. A good website design is a key element in keeping your leads remain in your page.

2. It generates trust

Poorly designed websites are not trustworthy and might be perceived as shady.

This can make a customer want to buy a product or service you provide and instead look for another option to fulfill their need. On the other hand, a professional website will make your audience trust your business and feel comfortable checking it out or making an online purchase. Trust is important as it makes your audience remain on your site, generating more opportunities for your business to capture leads.

3. It creates consistency

Another reason why web design is important is that it helps create consistency across your page. Being consistent with the design means having the same styles, fonts, color schemes, and layouts across every page on your website. Having a different design on every page will make your site look unprofessional, which will result in people bouncing from your website to one that looks more professional. Keep in mind that by building consistency you’ll keep leads on your page longer and get them familiar with your brand. And it is a good thing for your audience to get familiar with your brand, that way they’ll choose you when they’re ready to convert.

4. It helps your SEO strategy

Certain web design elements can directly influence your site’s SEO-friendliness. This is crucial since if your SEO fundamentals are not right it will be hard to gain visibility. The best way to ensure proper web design practices that will enhance search engine visibility is to partner up with a digital marketing or web design agency like IBIS Studio.

5. Your competitors are also doing it

Here is a big reason why web design is important; your competitors are already using it. This means that if you want to remain and stand out in the competition, you must also use web design. So, if your website looks old, outdated, and low-quality you’ll need a fresh look to help it perform better and avoid competitors outranking you.

A well-designed website is an opportunity for your business to grow and generate new leads. However, it can be difficult to understand this if you’re not familiar with how it works. The best thing to do is to hire a web design team to create a powerful, attractive, effective, and consumer-engaging site. Contact us today to get started!