The Three Biggest Things to Expect for SEO Next Year

Another year is coming to a close already. Looking back to Google’s Panda and Pigeon updates and the continuous and gradual shift toward content marketing as the best search engine marketing tactic, it’s clear that 2014 was a massive year for any company using search engine optimization services.

Considering all the changes that happened in the world of SEO throughout 2014, it’s safe to say that things will continue to keep evolving as we move forward into 2015.

To make sure your company stays on top of its SEO game throughout the next 12 months, here’s our list of the three most important SEO tips and trends for 2015:

Go mobile
In 2014, mobile web use outpaced desktop web use for the first time in history. Knowing this, it’s clear that the mobile web is where all brands should be focusing their SEO efforts. This is especially true knowing that 67% of online shoppers say they are more likely to make a purchase from a mobile-optimized website than a website that isn’t mobile-ready. Your brand can no longer afford to avoid its website’s mobile audience.

Keep churning out strong content
Content marketing has always played a key role in search engine optimization services, but recent Google algorithm updates have made high-quality content more crucial than ever. In 2015, Google will be looking for well-written, engaging and exciting content that educates, entertains and informs the end user. That means your brand should consistently be a source of high-quality SEO content — your search engine rankings depend on it.

Don’t rule out social media marketing
Many SEO bloggers like to write about how social media isn’t as important for SEO as other online marketing tactics. However, that stands to change in 2015. With more and more consumers counting on brands to actively interact with them via social media, a good social media marketing strategy is vital to developing close, long-lasting connections with consumers.

Do you agree that mobile, content and social media marketing will be the major trends for SEO next year? Why or why not? Share your thoughts with us in the comments below.