Super Bowl Ads Capitalized on Digital Marketing

The Super Bowl – with an audience of about 100 million U.S. viewers – is the biggest event of the year for advertisers and marketers, whom this year spent $6.5 million for each airtime slot. This event is always an opportunity for brands to win over new customers and polish their image. Celebrities, QR codes, and positive takes were some elements present in this year’s collection of ads. But this also made consumers rely on Google and YouTube to search for people and brands around the Super Bowl. Here is how ads capitalized on digital marketing.

Keywords and Google searches

This memorable event gave consumers plenty of things to talk about and look for. On Monday, the big search engine platforms, Google and YouTube, published what were the top four most-searched foods; pizza No.1, followed by Chinese food, wings, Mexican food, and sushi. Trends surrounding the Super Bowl LVI game itself included more people searching for information on the Cincinnati Bengals than the Los Angeles Rams. Some of the top searches related to the Rams include who scored, when did Odell Beckham go to the Rams, is the Rams coach married. Top searches related to the Bengals include how old is Burrow and how old is the Bengals coach. Those who wanted to know more about football searched for terms such as safety, touchdown, sack, and blitz.

Other Trending questions during the Super Bowl included: how tall is Kendrick Lamar, what is Dre Day, who sings it’s your birthday,’ how old is 50 Cent, and what quarter is the Super Bowl in.

Views and searches on Youtube 

The number of people who watched Super Bowl ads on YouTube grew more than 35%, compared with 2021. The top ad by Game Day was Amazon’s Big Game commercial Mind Reader, starring Scarlet Johansson and her husband. The most searched ad during the game was Budweiser, followed by Ultra, Doritos, Coinbase, and Chevy. Most searched celebrities in commercials during the game included Anderson.Paak., Larry David, Dr. Evil, Jim Carrey, Peyton Manning, and Scarlet Johansson.

The best Super Bowl 2022 commercials

This year’s winning ads reinforced their brand image with customers while also serving creativity and entertainment. Some of the brands with the most memorable ads included T-Mobile, Doritos, Avocados from Mexico, Google Pixel 6, Uber Eats, Hellmann’s, Rocket Mortgage, with the least liked being Salesforce and Taco Bell. But this year, the game featured a new crop of advertisers that left everyone talking. It was the cryptocurrency Coinbase company, whose striking ad featured a QR code floating across the screen. The ad, which dangled a free $15 bitcoin giveaway, drove enough viewers to Coinbase to crash the site.

Lays Super Bowl 2022

UberEats Super Bowl ad

Quaker’s Super Bowl ad

Hellman’s Super Bowl Ad

Millions of Americans took to the internet during this year’s Super Bowl event to search for tops ads and popular snacks. Brands surprised with their creativity and new industries took a shot at this unique advertising experience. The final take is that although traditional marketing/advertising works well, digital platforms are the ones that feed on the trends. Thank you search engines for once again giving us the spill on the tea.