SEO is one of the most important parts of content marketing in the digital age. This is because the internet is a crowded marketplace, and SEO is how one article or website link stands out from the others. Most people aren’t going to scroll past the first couple of links on a search, and even fewer will go to the second or third page of search results. So, it’s important to stay on top of search engine optimization to make sure that your website is most likely to come up in a search.
The problem is that SEO can be intimidating to a lot of people, particularly those who started their business before the rise of the digital age but are now finding a need to have an online presence. After all, nearly half of all customers, at 48%, look at a company’s website design as a mark of credibility. So, here are three SEO tips to increase traffic to a website.
Pay Attention to the Subtopic and Keywords
Keywords are one of the most important parts of SEO for beginners and are a key focus of most SEO services. They, and in particular the main or focus keyword, are what helps draw traffic to a website. People search based on keywords, and not on a specific title for an article. For instance, someone may search, “best spring flowers,” and not “What are the best flowers to plant in the Spring?” It’s important that the keywords incorporate as many potential words searched on the topic as possible, so anyone who could benefit from the link has easy access to it. Subtopics work similarly. Essentially, they’re a secondary topic about what the article is about. In the case of those Spring flowers, a subtopic could be about why perennial flowers are easier to plant. By then ranking the keyword “perennial,” an article can make perennial flowers a subtopic as well, helping traffic to the site.
Use More Internal Links
At the end of the day, the purpose of SEO is to get people to a company website. Blogs, which may rely on content creation reaching people who see ads along with said content are common, but ad revenue isn’t the only reason to operate a blog. Many times, the design of a blog is to give some information to a consumer about a product, and once they make a decision about the product they’re already on a website where they can get more information on the product. By adding more internal links to an article it keeps someone who has found themselves on the website there for a longer time. Internal links offer more information about something that is mentioned in an article or page that a person is already on. By taking them deeper into the website, internal links can either help with ad revenue or they can continue to give the customer more information on a product or service being offered.
Audit Old Content
It’s important to make sure that all of the content on a website is up to date, has a proper SEO strategy, and has quality information on it. Even if this means deleting old blog posts it will likely increase traffic to the website. In some cases, a blog post may have proven to be ineffective at generating traffic. There’s no need to keep that type of blog, as it isn’t serving its purpose to begin with. In other cases, subtopics or keywords could be missing. By updating these, an old blog post could generate an immediate boost in traffic. Other times the audit may find that no internal links were used, or the links used have expired. Perhaps a video input into the blog no longer exists. These audits allow a business owner to fix these issues and make sure that only high-quality content that both generates traffic and makes consumers trust a company is up on a website.
Whether it feels overwhelming or not, SEO is important to growing a local business. There are local SEO services that can help run SEO campaigns and generate revenue for those who need help. Without that help, it will be difficult to leave any substantial imprint in the online world.