Most people have at least heard of search engine optimization (SEO), even if they are not quite sure what it is or how it works. Basically, SEO is a form of digital marketing in which a team providing SEO services helps you improve your rankings on search engines like Google. SEO certainly improves a website’s overall searchability and visibility. This is why brands need SEO first, as it is the most viable and cost-effective way to understand and reach customers.
SEO tells us what customers want and need. From understanding consumer purpose and intentions to macro market shifts, SEO data and analytics provide a clear view of intent and user behavior. As consumers and small business owners keep shifting online the need for SEO keeps rising at an all-time high. The web is a huge place, and SEO services help rearrange your website and make it easier for potential consumers to find you. Here are some reasons why businesses need SEO to take their brand to the next level.
1. SEO Offers a Great Return on Investment
Business2Community reports that American marketers will spend over $103 billion on marketing via search, display, social media, and email by 2019. That number will grow by 12% every year. While it may cost you a bit upfront to get help from a professional with SEO services, you will make that back and then some once things get rolling. The number of consumers you gain, the consumer loyalty you establish, and your increased brand awareness will bring back much more than you pay out here.
2. Website Traffic Is Mostly Driven by Organic Search
Organic search is a critical component of getting users to complete a conversion. It is also an essential part of most businesses’ website performance and buyer funnel. All search engines contribute to a brand’s visibility, although Google owns a significantly larger portion of the search market. This means that it’s a leader and therefore its guidelines are important to follow. As Google is the most visited website in the world, followed by YouTube, being highly visible as a trusted resource by Google will work in a brand’s favor. The road to getting there is through a high-quality website and quality SEO.
3. SEO Builds Credibility and Trust
Building trust and credibility is a process and does not happen overnight. Many elements play a part in establishing authority on search engines. This is a result of natural links, positive user behavior, and optimized on-page elements and content. Following Google’s E-E-A-T guidelines is critical for successful results. Placing a brand or business as an authority takes effort and its basis is offering a trustworthy, quality product or service to customers. When determining the quality of local businesses, 88% of people say they read reviews, according to Search Engine Journal. Improving your ranking and online presence overall will help you to keep reviews positive, and ranking higher is also a sign of major credibility and helps customers trust you more!
4. Good SEO Means a Better User Experience
If we could talk about the marketer’s number one priority, it would be user experience. Optimal user experience plays a big part in achieving organic rankings and maximum visibility. The thing is, Google knows how to interpret a good or unfavorable user experience, which is pivotal to a website’s success. Therefore, quality SEO is important as it incorporates a positive user experience, leveraging it to work in a brand’s favor.
The main reason to prioritize the promotion of your business in search engines over other platforms is consumer intent. Customers know what they want, and when actively looking for something they most likely will Google it. If they can’t find it, then there’s going to be a problem and your performance will suffer. About 86% of caregivers say they have internet access, and out of that group 59% report that they have searched online resources to enable them to care for their patients better, according to the Pew Research Center. SEO helps your website become easier to use, in addition to helping people find the resources you have to offer. This gives you a huge amount of credibility in your field!
Good SEO strategies can make your business stand out. If Google says your business is a relevant option for a particular search term, then the customer will view you as such. This is why working with a professional SEO company is so vital to your business’s reputation and success. Are you planning on trying this digital marketing service? Contact us today to work with the best local digital marketing agency!