Instagram’s new rectangle grid: What to do next?
Instagram is rolling out a new update that could change the way we curate our feeds. The platform is introducing a 4:5 aspect ratio for profile grids, and this change…
Entrepreneurs Guide: How much should you invest in Digital Marketing?
Digital marketing has become very necessary for businesses looking to improve their reach. After all, it can be hard for a customer to find a business when it is nowhere…
Understanding SEO: Answers to school owners’ biggest questions
School owners, particularly those running private institutions such as preschools, are increasingly aware of the need to market their schools effectively in a digital world. However, when considering SEO as…
Celebrating Google and its role in Digital Marketing
Google Commemoration Day happens every September to acknowledge one of the world’s most influential tech companies and how deeply it is woven into our daily lives. Just stop and think…
Google’s Search Console: A new feature providing optimization opportunities
Recently, Google announced an exciting new feature known as the Recommendations in Search Console. Although in an experimental stage, it aims to provide websites with enhanced optimization opportunities and actionable…
The Digital Marketing dictionary: Core components
Digital marketing is a world of its own, and for many entrepreneurs, it can feel overwhelming to navigate. This is why we've created a short but complete dictionary with essential…
Get to know the strategic elements of effective blogs
When businesses and organizations decide to start up their own search engine optimization or content marketing campaign, it’s very easy to feel overwhelmed by the whole process at first. Not…
Why do daycares need a marketing strategy?
Have you ever looked around your area and noticed multiple daycares or preschools? This highlights the fact that daycare centers face significant local competition. With so many options nearby, parents…
Back to School Month: SEO Checklist for Private Schools
August marks the beginning of Back to School Month, an exciting time for parents and children to prepare for the upcoming academic year after the summer vacations. However, this month…
Threads: Should your business start using it?
In the summer of 2023, Threads blasted onto the social media scene, positioning itself as a formidable rival to the newly rebranded X (formerly Twitter). The creation of this and…
