Local SEO for doctors is one of the best methods of ensuring that your patients can find you for a visit. If they search for “pediatrician in Miami,” then your office will come up in the search results if you have included your location in your listings. Online marketing for doctors should include your city or region in your company name to help patients find you. Since statistics show that one-third of doctors have an inaccurate or no online listing, it is important to go online and double-check any listings of your office. You can do this yourself (or have your office staff do it), or you can hire an SEO company to assist you.
Poor or Missing Listings Result in Loss of BusinessIn April 2019, Yext posted results of an analysis of 1,800 healthcare facilities and 15,000 listings that revealed:
- 31.5 percent lacked an online local listing. (3.6 times greater than other businesses, at 8.68 percent)
- Of listed healthcare facilities, 48 percent had basic address errors
- 29 percent were missing accurate phone numbers