Local search engine optimization and content marketing is something that should be part of your organization’s overall SEO strategy, regardless of whether you’re managing a private school, doctor’s office, or small business. Local SEO is one way to incorporate both social media marketing and content marketing into one seamless campaign, and it’s something that can increase the overall conversions and sales for your organization. Here are a few reasons why local SEO is so essential for businesses and organizations in all industries:
- Visibility: Many SEO experts would argue that the number one priority of any SEO campaign should be to increase visibility, both to Google (search engines in general) and potential consumers. Page one rankings would fall into this category. One of the main reasons this has gotten increasingly harder for businesses to achieve in recent years can simply be boiled down to increased knowledge of what local SEO is and the competition that develops.Since 2011, Google search interest in “near me” has increased 34 times and has nearly doubled since last year, according to Search Engine Journal. There is only so much space/keywords/page one slots to go around and as research has shown content marketing can lead to an estimated 40% increase in revenue, more and more people are doing it.
- Lead Conversions: One of the results of good rankings and visibility is the actual conversions that come from it all. It’s one thing to show up at the top of Google that will give you exposure, but you still need to capitalize on the potential and get those views and clicks to convert into sales and revenue. Using tools like Google Analytics and AdWords is a great way to track, evaluate, and analyze this data to see where any inefficiencies/problems may lie.
- Reputation: Local SEO and content marketing strategies can have a direct impact on the kind of reputation you have in the local community too. If you’re doing it right, you should be creating quality content marketing and generating traffic. These will help build your reputation among actual people. The more people you attract and impress with a good site/product/service, the better chance you’ll have of getting a referral from them, even if they don’t necessarily buy something from you. Overall, about 88% of consumers have read reviews to determine the quality of a local business, according to Search Engine Journal.