As the world continues to become more and more technologically dependent, and digital platform usage grows, businesses are increasingly turning to online advertising and marketing to keep up with the competition. From basic web design and branding services to local search engine marketing, there are a variety of ways to improve your business’s online presence and potential sales/traffic. One of the best ways to do it is through content marketing. Content marketing is essentially the process of disseminating information about your company/industry through your online platforms to increase search rankings and get people to your website. These platforms include traditional blogging, social media interaction, sales copy, and press releases. Of course, not all content is created equal. Here are some tips for effective content marketing to try and incorporate into everything you out out.
- Keywords and Optimization: As the demand for online marketing has increased, so too have search engine optimization services. SEO is a part of effective content marketing because it helps Google and other search engines understand what you’re selling or providing, which in turn improves the odds your website will show up when a user types in a term related to your business.That’s where things like targeted keywords come into play. By incorporating specific keywords into various forms of content, you can increase your position on search engine page ranks. This is a pretty big deal when you consider 60% of all organic clicks go to the organic top three search results, according to Business2Community.
- Voice, Audience and Information: Google isn’t the only entity you have to make happy in order to optimize your optimization tactics. There’s also the human element of the actual people who happen upon your site and consume your content. Estimates suggest it takes no more than 50 milliseconds (that’s 0.05 seconds!) for users to form an opinion about your website. If you don’t provide the people you’re trying to sell to with the right information and in the right way, you’re going to wind up losing them fast.
- Promotion, Promotion, Promotion: Even if you have the best content in the world, completely optimized for both search engines and practical readability, you still need to properly promote it or no one will ever actually see it — think of the proverbial tree falling in the forest with no one around. Social media — Facebook, Twitter, Instagram, Pinterest and so on — is one of the best ways to do this, but don’t discount other methods like direct emails, running promotions that drive customers to your site, and simply telling people about it in-person.