For digital marketers and industry experts, 2016 was a crazy year! Augmented reality became more than a dream; it became mainstream. Plus, live-streaming changed the social media world once again. For those who work in the digital marketing industry, the one thing that always proves true is that the companies that jump in quickly on new developments seem to succeed and those that are slow to adapt cannot keep up with growth. So, if you are looking to increase website traffic in 2017, you must stay on top of these changes.
One of the most significant areas of change in digital marketing is always Google and its algorithms. With 4.0, Penguin is part of the core Google algorithm, and it runs in real time when crawling pages. One benefit is that scanning for spam is part of the index and reindex process. So even if a page is hit with a penalty, the owner does not have to wait until the next refresh for changes to take place after fixing it. Penguin also flags individual pages now, instead of full sites—which can make a big difference in keeping a website from being hit hard.
Brands that take advantage of the benefits provided by the Penguin 4.0 update can see some major traffic gains in 2017. The first step is to perform a link audit. A link audit means that every backlink should be checked for quality and accuracy. Those that are low-quality or have a negative pattern should be disavowed. New links should be created with strong content marketing plans that put quality in front of quantity.
As you can see, there is a lot to think about when it comes to increasing website traffic in 2017. If you would like to talk to an expert about the best way for you to achieve these results, reach out to us at Ibis Studio. We look forward to working with you.