Search engines like Google are the most powerful drivers of traffic to any website. That is why search engine optimization (SEO) has become a top priority for businesses across the globe. When your business relies on online traffic for sales, having a strong SEO campaign becomes even more of a necessity.
Simply put, online stores won’t make a profit if consumers can’t find the e-commerce website, and keywords and content creation are essential for boosting online visibility. Here are a few tips and tricks that will help online stores attract a larger crowd.
- Add Alt-Text to your images Search engines can’t read images. Like a person with impaired vision, Google needs you to describe the picture in order for them to understand it. Alt-Text (alternative text) involves using HTML to turn images into words for search engines to translate and index. This is especially important for images of your products.
- Create a blog Any good SEO company will tell you that having a blog connected to your online store will have major marketing benefits. For SEO purposes, the blog will give you the opportunity to include optimized text with internal links to certain pages on your website. This helps Google understand what your website is all about. The trick is to keep your blog active and interesting by updating it regularly.
- Take advantage of customer reviews In a recent survey, 72% of consumers said that positive reviews make them more likely to trust a local business. This is already a huge benefit to having a customer reviews section on your website, but there’s an additional hidden advantage as well. Reviews can add more textual description to your products, further aiding your SEO campaign. This is just more valuable content that you didn’t even have to write.
Because 93% of online experiences begin with a search engine, SEO is a crucial part of any marketing campaign. However, it isn’t the only important factor to consider when creating a business website. Search engine optimization might draw people to your site, but they’re not going to stay long if your pages are poorly designed. The design and layout of your site must be visually appealing and user-friendly. Stayed tuned for more info on how to make the most of your business website.