Whether you’re trying to start or grow a new medical billing company, you are looking for a way to attract new clients. Although it can be challenging to immediately grow revenue, there are strategic marketing efforts to set up your business for success. Below is an overview of what Google is looking for, tips to meet their needs, strategies for running a successful SEO campaign, and what to add to all website pages.
By understanding this information, you’ll be able to find digital marketing agency services that will get your medical billing business where it needs to be.
What is Google looking for?
Experts have found that Google updates its search engine algorithm between 500 and 600 times per year. Even for the most seasoned professionals, it’s impossible to keep up with these updates. Most of them are minor, so meeting the general needs will still give you success. Digital marketing agency services focus on the following:
• Backlinks to authoritative sites
• High quality, relevant content
• HTTPS status
• Page speed
• Site design
• User engagement
To have a more Google-friendly site, you want to give visitors the information they are searching for, especially on your medical billing business’s homepage. To gain a higher ranking, you also want to ensure other sites link to yours and make your site easily accessible.
How to run a successful SEO campaign?
Running a successful SEO campaign begins with finding the right keywords using a keyword research tool. This resource will highlight the most important search engine queries so you can add the words and phrases to your published content. As part of that content, you also want to build backlinks to authoritative websites. From this point, you want to continuously monitor the results to understand the successes and failures; then, adjust based on this information.
What should each website page have?
Page Quality (PQ) relates to the relevancy of a webpage to the topic and if the site’s purpose is positive. When it comes to your medical billing business, you want Google to see that you’re a reliable company that has a website with relevant and useful information.
According to Google, web pages are supposed to provide helpful information to meet the needs of a searcher. To meet these needs, every webpage must have authoritativeness, high-quality design, quick loading times, regular maintenance, a positive reputation, and high-quality content.
How to choose a digital marketing agency
With so many Google algorithm updates, it is often best to hire a digital marketing agency that can immediately react to such changes. To find the best digital marketing agency services, they must meet the following points:
• Aligns with your budget
• Aligns with your company goals and objectives
• Explains why certain changes must be made
• Good reputation with proven success
• Has a responsive, professional, and experienced team
• Provides fast updates
To get new customers for a medical billing business, you need to understand how Google reads your website so you can implement the best digital marketing practices. For the best results, hire digital marketing agency services that are both reputable and communicative. Contact IBIS Studio to learn more today.