How to design your site to convert

The number one reason why businesses need websites is to get clients online. This is why you must design your website to convert, and this is also why more than 80% of marketers consider boosting overall conversion a key priority for their website optimization programs. Here is how you can design your website to convert with the help of web design services.

The importance of a fullscreen welcome mat

One of the important web design principles is to limit the buyer’s choices. It is thought that by providing too many choices, you will end up confusing the buyer, and they will need more time to make a decision. In most instances, this ends up with them leaving the site without taking the intended action.

All you have to do to avoid this is install a fullscreen welcome gate on your homepage. This will present the buyer with a single call to action. If the buyer wants to see more options, they will then scroll down, but at least they will see one choice available at first. This will also enable you to minimize distractions and present the most important actions to your visitors.

Throw in some real-time customer support elements

It’s very important that users don’t feel like they’re alone on a website. That way, if a user encounters any issues, they will know at the back of their minds that support is just a few lines of text away. So, you must consider including a live chat tool and chatbots. This will go a long way in helping you to handle the influx of customer queries. So, when you hire web design services to make your website, you must ask them to include live chat functionality and make sure that the design of the widgets matches your brand.

First impressions are crucial

When someone clicks the link to your website, the first thing they will see is your home page. It’s important to understand that the setup of your home page can make or break your conversion rates. That’s why web design services must take time to design the best homepage so your SEO efforts won’t go to waste.

Web design services are an essential factor when it comes to conversion rates. That’s why you must ensure that you hire the best designers who will consider your bottom line. If you need professional web design services, get in touch with us today, and we can discuss your project.