Google’s Changed Privacy Policy a Big Difference Or only More Transparent?

From March 1, 60 of the over70 Google privacy policies of its various pratdorms (Google search, Gmail, Android OS, YouTube, Google+ and others.) will be merged into one, simpler policy.

In their blog, Alma Whitten, director of privacy, product and engineering, posted “The new Privacy Policy makes clear that, if you’re signed in, we may combine the  information you’ve provided from one service with information from the others. Shortly, we’ll treat you as a single user across all our platforms, which will mean a simpler, more intuitive Google experience.” Google says that  its privacy controls are unchanged.
Google’s announcement that it will create one comprehensive profile for rvery user and will share data across all of its services has been a big public relations challenge. A high number of users are alarmed that Google can to collect data on everywhere they go and everything they do. But, is this really any different from what Google is currently doing? Data is already shared across at least sseveral of Google’s platforms–consider that Adwords ads are being shown to Gmail users based on the text of private emails. And last January, Google released Search Plus Your World, a search format that cmerges content that’s been privately shared with users combining it with public results.