Digital marketing is key in reaching the consumer masses, but one wrong step could brand you forever and not in the way you’d like. With the amount of internet traffic on a daily basis, getting your website out into the data stream is probably on the top of your marketing to-do list. Rushing a design job and putting a half-baked web page out there for the world to see is about as bad as doing the same thing with your product. People will associate the quality of your website with the quality of your product or service. In fact, 48% of people stated that the number one aspect in forming an opinion about the credibility of a business was the website’s design. So instead of throwing a glitchy site with unusable links and a single page design out there into the information highway, take some time to make it beautiful.
If you’re still reading, but have no idea how to make your site better, here are some general things that will kill a web design.
Even though you want to razzle-dazzle people with the intricacy of your site, it’s usually a bad idea to go overboard. Everything in moderation is the key to a happy life, and that holds true for your website as well. If a visitor has to jump through too many hoops to find the information they’re looking for or can’t even figure out how to get there, then your site is too complicated. Tone down the extravagance and make your site easy for people to navigate and use. The key to digital marketing is informing people about your business so the site needs to be able to let them do that.
Yes, the objective is for your site to show how brilliant your company is and the amazing things you’ve accomplished, but that isn’t it’s sole purpose. In fact, it really isn’t even the main purpose. In truth, your site should inform its visitors of what your business can do for them, what services or products you offer, and how people can benefit from them. You obviously want to make sure they know you’re a great company, but don’t toot your own horn too much — narcissism isn’t a good quality to have in business.
If pumping out a mediocre website just got crossed off your list and professional web design was written in its place, then you’re on the right track. There’s no one secret to successful digital marketing, but there are things that work and things that don’t. Consider hiring a web design company to help your website become a top competitor.