Common Digital Marketing Mistakes Small Businesses Make

While large and established companies have the luxury of funding a sizeable team of digital marketing experts, small businesses are often left struggling to navigate the constantly shifting field of digital marketing. Due to this struggle, small businesses and startups often benefit from seeking digital agency services to get their strategies up to speed. Find out if you’re making these common and costly digital marketing mistakes, then consider consulting with an experienced digital marketing agency.

Mistake #1: Too Much Social Media Too Quickly

At this point, nearly every business owner knows that they need a strong social media presence in order to have an effective digital marketing campaign. However, a strong presence doesn’t mean that you should set up an account on every platform possible all at once. Dividing your attention between these platforms in addition to updating your blog regularly and managing your SEO and PPC campaigns will only lead to half-baked efforts in each area. Instead, you can focus your social media on one or two platforms that target your intended audience. This will give you time to respond to your audience on social media, a strategy that 83% of customers “love” or “like” according to a report from SalesForce Marketing Cloud.

Mistake #2: You Don’t Have A Targeted Email List

Email marketing campaigns have proven to be an effective way to get consumers’ attention and generate leads. These campaigns tend to be less effective if your email list isn’t targeted at consumers who would actually want your products or services. Be sure to regularly comb through your email list to ensure that you’re seeing the benefits of email marketing. According to QuickSprout, email subscribers are three times more likely to share content on social media, but not if you’re sending emails to people who have no interest.

Mistake #3: Your Content Is Too Sales-Focused

The biggest benefit of using digital agency services is that these expert companies know the importance of high-quality, informational content on your website. This content can take the form of videos, blog posts, infographics, and web copy. No matter your content’s form, it should be unique, fresh, and relevant to your target audience. Consumers can tell when you’re trying to sell them something and won’t appreciate those obvious efforts. However, they will appreciate content that helps them solve problems and answer questions about your industry.

For small businesses and startups that face digital marketing obstacles, digital agency services provide a potential solution. These companies are staffed by professionals who understand the industry and how to implement successful campaigns. Contact a digital marketing agency to get expert service today.