The best way to bring organic traffic to your website is by being on the first page of Google, as 60% of all organic clicks go to the top three search results that appear organically. And the best way to get on the first page of Google is to have a high click-through rate. There are several ways of improving this rate, from attending SCORE Miami Dade workshops that help small businesses grow to focusing on your keywords. Learn these tips for improving your click-through rate and you’ll see your website’s organic traffic increase accordingly.
Identify Long-Tail Keywords
When you use long-tail keywords, you’ll significantly increase the volume of related organic searches for which you rank. Long-tail keywords are two to four word phrases that include the one keyword you’re aiming for as well others to get you to rank. Single keywords are limiting, and with many others also trying to rank on them the competition is steeper. When customers search a long-tail keyword, that means that they’re looking for something specific and are more likely to actually buy it, rather than just a general inquiry.
Include Images In Your Posts
If you don’t have images incorporated into your SEO strategy, you’re missing out on opportunities for organic clicks. Potential clients can view an image in a second, rather than having to read through long blocks of written content. Whether you include images in emails, social media posts, or search previews, viewers are more likely to respond to that content. When you attend business-growing events like SCORE Miami Dade workshops, you’ll learn how to incorporate images into your content effectively.
Focus On Meta Descriptions
The meta description that appears with your page on Google’s results are meant to inform visitors what the expect when they click your link. If you write an effective and enticing meta description, you will be more likely to convince viewers to actually click through and visit your website. Digital marketing is all about convincing potential customers to use your service after just one glance, and the meta description is key to that.
By following these easy tips, you can see your organic click-through rate improve in no time. If you’re looking for a marketing agency to help grow your business in this way and others, call us today.