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Can social media video content help improve private school enrollment?

Improving enrollment numbers is a goal for every school. Private schools especially must ensure that they keep their enrollment numbers up. One of the biggest problems schools face in improving enrollment is that they don’t use the right marketing approach. Are you using social media to its fullest extent to market your school and boost enrollment? Social media and social media videos can play a big role in improving enrollment numbers. Here’s how.

1. The research is solid

Choosing a school is a lot like buying anything else. Consumers, in this case, parents are persuaded by what they see about the school. According to Animoto’s The State of Social Video, 64% of consumers report they purchased a good or service after watching a Facebook video in the last month. How does this translate into improved enrollment? Social media is a powerful persuasion tool. You can reach a wider audience on social media and get more people interested in your school.

2. Social media videos make the school more relatable

Videos can help to make your school more relatable to the public. A recent study by Oberlo found that 87% of people surveyed said they would rather watch a video to learn about a business, service, or product. Videos are more convenient for people. They can learn about your school without having to spend time doing research.

3. Videos engage viewers

Social media videos are a great way to share information about your school, current events, student accomplishments, and more. You can engage potential new students by sharing valued information about education topics. It is also easier to engage people with a video. As people leave comments about the video, it is a prime opportunity to learn more about them. Social media videos also can instill pride in current students and parents and can be a great way to stay connected to the current community while inviting new members.

At last count, there were nearly 3 billion people on Facebook alone, according to Statista. In addition, about 77% of adults use social media to find products and services, according to PR Newswire. If your school is not using social media to its fullest potential, you miss out on an opportunity to improve enrollment. Give us a call today at IBIS Studio to learn more about how social media can be a huge asset for improving enrollment.


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