In the fast-paced world of today’s society, people are constantly looking for what will help them achieve something quicker, better, and more efficiently. Approximately 50% of mobile phone owners use their phone as their primary Internet source. That’s a big part of the reason many companies have enlisted the help of a digital marketing agency to help them increase their online exposure and ultimately convert more sales. One of the ways more and more businesses are doing this is through search engine optimization services or SEO services. Although most people like to think of school and education as something entirely separate from a business, those who work in private schools know that this is simply not the reality. Private schools compete for student enrollment as that is not only how they make their money, but attracting top talent helps them build a better reputation going forward, which helps draw in more students in the future. This is why you increasingly see marketing activities for private schools being perpetuated. If you run a private school, the summer is the perfect time to start thinking about how you’re going to ramp up enrollment efforts next fall. Here are three digital marketing activities for private schools that can help you do just that.
- Quality Content Creation: One of the first marketing activities for private schools you can start doing today is content creation. Typically, this comes in the form of blogging, but can also include infographics, videos , social media outreach, pictures and virtually any other original thing you can create to put out into the world that will help promote and brand your private school the way you want. Content marketing is huge in the world of business right now. Estimates based on research say it increases revenue by about 40%. There’s no reason it shouldn’t be one of the marketing activities for private schools that you’re engaging in.
- Geo-Targeted Keywords: You can take your content creation a step further by specifically targeting certain keywords that are relevant to your school. Geo-targeted keywords simply mean including the precise (or general) location in a term you want to rank highly on in a search engine like Google. For example, a private school in Lincoln, Nebraska would want to rank highly on something like “private schools in Lincoln, NE.” This will increase the odds that someone looking for a private school in your area will actually find yours. According to Comscore, there are approximately 12 billion searches performed every month in the U.S. alone. Learning how to increase keyword rankings is a huge part of business today.
- Actively Promote Positive Reviews: According to Search Engine Journal, 88% of consumers have read reviews to determine the quality of a local business. When it comes to a child’s education, people generally spend even more time trying to determine the best course of action. That’s why you need to actively promote positive reviews for your private school. When people go to look you up, you want the experiences they find to be overwhelmingly good, or they may think twice about sending their child to school there.