Did you know that marketers in the United States have spent more than $103 billion on display, social media, email marketing, and other SEO services between 2015 and 2019? That’s a growth rate of 12% each year. With 2020 right around the corner, it’s no surprise that every online marketer is looking for ways to optimize their SEO, local search, mobile SEO, and more. Are you one of them?
If you answered yes, make sure you stick to these three major marketing trends to keep your business relevant in the new year and beyond.
Thanks to Amazon’s Alexa, Apple’s Siri, and Google’s Cortana, voice search has become a behemoth in the world of search. According to trends in research data, the market for voice searches will only continue to grow in 2020. Think about it: people love to save time, and voice searches help people do just that. Why spend extra seconds typing in your search query when you can just speak it? Voice first technologies are capitalizing on this human tendency towards efficiency, and in 2020, you should expect them to continue.
There are a few main ways that you can ensure your business has a presence on voice-enabled devices. First and foremost, SEO services that are adapted for voice searching are crucial to keeping your business relevant. When you ensure that your business comes up in search results, you can rest assured that people will still be able to find you whether they search by text or by voice. You may also want to consider creating unique advertising and content for voice-first platforms. For example, an Alexa flash briefing is a good starting point if you are looking to give users access to a small, daily piece of audio content that keeps them up to speed with whatever you happen to be working on.
Intuitive Website Chat Bots
Chat windows are part of nearly every website imaginable, from local businesses to major corporations. This is a trend that you can expect to see more of in the new year. If you’re not already implementing smart chatbots on your website, then you should start today. Chats help you deal with customers in a direct, interactive manner. They also allow you to optimize your customer relations and address problems without becoming too distracted from other elements of your business and marketing strategy.
SERP and SEO Development
SEO services will continue to grow and evolve in 2020, just like they always have. It’s no longer sufficient to simply select a few simple keywords, create a handful of blogs, and call it a day. In 2020, SERP practices will become even more complex and in-depth as major search engine companies alter the way they handle users’ search results. It’s wise to keep up with the developments and adjust your marketing strategy accordingly.
Regardless of your business objectives for the new year, it’s vital to stay on top of industry trends so you can adapt and stay current. If you’re in need of assistance with your digital marketing, SEO services, or advertising, then reach out and get in touch with us today. We’d love to help your business stay relevant in 2020 and onward into the future.