3 Key Strategies for Succeeding at Marketing on Mobile

SEO, the Basics

If you own a business and any portion of it is presented online, then it’s probably a goal of yours to have your listing appear as close to the front page of search results as possible. Part of having great online content creation is being accessible to your potential customers, which businesses all over the globe achieve by creating content that is optimized for search engines.

SEO, or search engine optimization, is a process that helps creators and business owners receive a higher rank in search engine results and improve the organic traffic that reaches their website. Because Google is the most commonly used search engine in the digital age, it’s typically used as a benchmark for all-around successful SEO.

Why Use Mobile-Friendly SEO?

Did you know that about half of all mobile phone users today use their phone as a primary source for web browsing? In fact, because so many people surf the web on their phones, Google is now a mobile-first index, which means that it uses a site’s mobile content to determine search engine ranks. Because mobile SEO is the wave of the future, it is highly important to include it as part of your internet marketing strategy. This way, you’re taking the steps needed to make your business accessible to millions of potential customers every day. Keep in mind that knowing your audience’s browsing habits is one highly-important part of what makes a successful business.

Optimize Your Content for Mobile Users

Fortunately, making your digital platform SEO-friendly for mobile devices isn’t terribly difficult. A few new content marketing habits and your website is sure to receive a higher search engine ranking and reach a wider audience. There are three simple steps that you can take to start creating SEO-friendly content immediately.

1. Content Length- Content that is written in-depth gets noticed by search engines and receives higher ranking than less comprehensive content. Create pages and blog posts that contain over 2,000 words if you want it to be listed as one of the top search engine results. Viewers typically enjoy content that gives them all of the information they need in one convenient place. Writing detailed, engaging pieces of digital content is going to make your audience more likely to share your content with others.
2. Keywords- When you write a piece of content (an article, blog post, etc.) it’s important that you include SEO-friendly keywords in your titles, headings, and/or the overall body of your work. Density should be between 1% and 3% so that your content will receive a higher search engine ranking and does not appear spammy if keywords are used too frequently. In order to choose appropriate keywords for your content, check out reputable LSI (Latent Semantic Indexing) sites. By keying in your chosen topic, you can receive a list of keywords that search engines pick up on that relate to your topic.
3. Link Building- Because search engines tend to find a great deal of new content via linking, it’s important that you have SEO-friendly links surrounding your content. You can use internal links that link from your site to pieces of your content, outbound links from your site to other sites, and inbound links that are posted on other websites and lead to your content. Inbound links are a bit more difficult to execute, but they’re worth the effort. Share your links on social media, collaborate with other digital creators, and keep creating engaging content on a regular basis. This way, your audience and other creators are more likely to provide you with inbound links.

Great Content is a Great Tool

Over 70% of online marketers consider the regular creation of pertinent content to be the most effective way to achieve search engine optimization. This is because producing excellent content is a difficult task to fake. Great content is an indicator of your website’s quality and if your audience is captivated by your creations, they provide you with organic traffic. Having a sizeable number of people regularly visiting your website will increase your search engine ranking, as well as giving your potential customers a reason to keep coming back.