With 2019 right around the corner, it’s shocking how many businesses are still so far behind in their internet marketing strategies. Marketing is more in-depth than ever, with the ability to create new content and advertisements that reach consumers in ways that didn’t exist a decade ago.
While hiring a digital marketing agency is good for business, it’s also important to know what is trending in the world of online marketing. In 2018, here’s what you need to know.
Mobile optimization is not a new concept and businesses should have been on top of this years ago if they haven’t already. Look around you, everyone is looking at their phones. You’re probably reading this on your phone right now. Roughly 50% of cell phone owners use their phone as their primary access point to the internet. That means it’s a chance for advertisement and marketing that literally follows the consumer wherever they go. If you’re not optimizing your website for mobile or targeting mobile with your digital marketing campaigns, you nee
d to be.
With social media, podcasts, blogs, vlogs, and all the other methods of reaching consumers, you have numerous ways to start engaging them with relevant and useful content. Here’s the trick: it isn’t self-promotion, it’s helpful content. That means you’re not talking about how great your company is or throwing in testimonials of previous customers, you’re creating helpful content that the viewer finds useful. Take this blog post as an example, what you’re reading is content that is written for the sole purpose of helping your business take advantage of certain digital marketing trends. Choose a media platform and start creating engaging content.
Chatbots are becoming more and more popular across numerous industries for one particular reason: they work. Chatbots target viewers that are already on your site and because they don’t need to be opened or scanned by the recipient, they have a much higher response rate. In other words, you should be utilizing chatbot technology for your website.
As stated before, a good digital marketing agency can help you nail down all of these different aspects. However, being aware of what the marketing world is doing is important for a successful business.
If your company is looking to revitalize their digital marketing campaign, give us a call today.