What is Local SEO and how can it benefit your business?

Many small businesses start building their success by selling to local customers. According to Forbes, about 35% of customers find local businesses in their area through maps. That is why local SEO has become one of the most important keys to business success. It allows your business to create strong map visibility and to better connect with people in your community, town, or city. Keep reading to learn more about local SEO optimization.

What is Local SEO?

Before learning about the benefits, it is important to first understand what local SEO is. It is an SEO strategy aimed at improving search results in a specific geographical area. If your business relies on online and offline clients within a specific geographic area, local SEO can help your business survive and thrive. A few years ago, consumers searched for local businesses on the yellow pages or maps. Today, they are using search engines to find the location, hours, contact information, and other details about a business. According to statistics, 50% of all Google searches are made by individuals looking for local products and services.

Benefits of Local SEO

Now that you have a better understanding of this important term. It’s time to look at some of its benefits:

1. Better conversion rates: Local SEO helps drive potential customers not only to your local business but also to your site thus improving the conversion rate. According to research by Joel House Search Media, 28% of local searches result in sales. This is so because increased traffic flow results in increased sales.
2. Helps build a community: Many individuals love to support the local neighborhood by shopping locally. By letting potential clients know that you are located within easy reach of them they can get to know your business and in turn, start building or strengthening a community.
3. Enhances your traffic: Every business thrives on traffic. When you focus on potential local customers, you’re encouraging them to visit your website and through calls to action they can then come to see you. Targeting local people will redirect that traffic to your site, which will eventually result in sales.
4. Helps gain more local reviews: A large percentage of users read online reviews before purchasing through local businesses. If you are offering a good product or service, it is most likely that customers will give positive reviews that will help bring in more clients. But that won’t be possible if you don’t have your business optimized for local SEO. By using local SEO, you can earn more customer reviews, and this will help you rank higher on the search engines since Google sees it as a sign of a positive customer experience.

Local SEO can be a game changer for your business’s growth. This initiative helps increase traffic while also boosting search engine results. If you are interested in learning more contact us today.