A lot is changing when it comes to the world of website design. You will find that the majority of customers are interacting with businesses online without ever having to visit the actual physical premises. As such, web design is now the face of many businesses, and to the extent that about 94% of customers cited poor web design as one of the reasons they mistrusted or rejected a business. Here are important things you need to know about web design services in 2022 so you can avoid such situations.
Website load time and page speed are king
Most web design services understand the need for crafting websites that are fast loading. However, that demand for super fast-loading websites keeps increasing. Speed is becoming one of the most important factors even in SEO. This means you must ensure that your site’s speed becomes one of your top priorities if you want your website to perform better in 2022. Research shows that the majority of internet users will start getting agitated if a website takes more than 2 seconds to load. Unfortunately, if someone leaves your website for such reasons, they will likely never come back to it again in the future.
Interactive graphic for added context
The key purpose of a website is to attract users, engage them with content and get them to perform a particular task. This means you must find ways to hold the attention of your visitors. There are right and wrong ways to achieve this. One of the hottest trends that will likely spill into 2022 is the use of interactive elements. For instance, making buttons look like they are begging to be clicked. This would be more effective as compared to having buttons that look flat. You can also make some design elements animated when visitors hover over them.
The use of color to evoke certain moods
Using color to evoke certain moods will be quite significant in 2022. There has been a lot of buzz in the world of color psychology. This is the study of how color impacts human behavior. This is a trick that has been used by marketers for a long time to help them sell. There are some general feelings that are associated with some colors. For instance, the color green reminds people about nature and natural products, while red evokes energetic and passionate feelings. In 2022, web design services will likely lean more on the use of color to mindfully evoke certain moods.
These are some of the crucial things to know about web design in 2022. It’s also important to go back to the basics of things like authoritative and quality content, which remain the strongest pillars of website design. If you feel like your website is not ready for 2022, contact us today for the best web design services.